Association Today

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Paul Lundy is Co-Founder and President of Fonteva, the number one cloud technology solution for associations that manage members and donors.


Paul is a veteran leader of customer-driven organizations in the US, Europe and Asia. He spent many years living and traveling abroad for The Coca-Cola Company and McCann-Erickson.


Prior to co-founding Fonteva, Paul served as Chief Marketing and Sales Officer of GlobalCrypto, an early stage cyber security company . Paul was also co-founder and Chief Marketing Officer of Marketworks, a cloud-based Fonteva eCommerce company and eBay's largest Preferred Solution Provider. Over 3,000 businesses in 37 countries used Marketworks to automate their online sales operations when Paul sold the company in 2007.


Paul holds a Bachelor degree in Journalism and Marketing. He began his career in advertising with McCann-Erickson, where he held the position of Vice-President, Account Group Director, for the US and then Europe. Subsequently, he worked as Director for The Coca-Cola Company with a primary focus on the Asia Pacific.


Paul is an active member of the nonprofit Big Brothers and Big Sisters.

Social Status: 5 Best Practices from Top Companies

Social Status: 5 Best Practices from Top Companies

What's the status of your association's social media efforts? Are you doing the same thing you've always done? If that's the case, it may be time re-evaluate your current social media strategy.
Recently, 500 communicators met in Atlanta for Social Media Today's Social Shake-Up 2015. They talked about how social media has changed how we perceive communication, participation, and value.

During this two-day event, these social thought leaders shared best practices, and "the top takeaways" from the first day were recapped on Cision.com. Here are five that stood out for me within the context our ongoing conversations with associations:

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Get Employees Excited: 3 Strategies for Managers

Get Employees Excited: 3 Strategies for Managers

It used to be that managing employees was synonymous with simply telling them what to do. However, while telling people what to do might result in basic tasks being completed, this is not the management strategy to employ if you want to move your organization forward strategically.

According to Kelly Decker and Ben Decker, experts in the field of business communication and authors of Communicate to Influence: How to Inspire Your Audience to Action, "several trends suggest that it's no longer enough to lead by authority." In their recent article for Harvard Business Review, they suggest that "no one wants another checklist task that they have to complete."

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4 Ways to Recruit New Board Members

4 Ways to Recruit New Board Members

You want them, but do they want you? Recruiting new board members for your association can be challenging. Finding the right people to serve at the right time may require some creativity. Stone Soup, a blog hosted by Ascend Nonprofit Consulting, recently featured a post highlighting 25 fun, creative ways to recruit board members.
Here are four worth considering as associations evaluate their strategy for recruiting new board members:

  1. Coordinate a board member swap. Select four organizations in your community in which you currently don't know anyone, but would like to. Ask the officers on your board set up a meeting with one of those organizations during which they will suggest that your two groups recommend "retiring" board members to each other when their terms are completed, as a way of establishing organizational links and strengthening ties among communities.
  2. Foster relationships with young nonprofit professionals. The Young Nonprofit Professionals Network (YNPN) serves thousands of emerging nonprofit sector leaders in chapters across the country. Many of them are looking for new and diverse leadership experiences to add to their resumes. Why not get them engaged your organization?
  3. Solicit press coverage that brings you leadership. Contact your local newspaper reporters, radio hosts, and local public programming stations about doing a feature piece on your organization. In an increasingly competitive market for 'air time,' donations, and other resources, the media can be your best advocate in helping you stand out from other organizations that you're competing with for board talent.
  4. Scan community newspapers for retirement announcements. Send recent retirees in your community a note saying, "Congratulations on your retirement! Even though your work life may be changing, you'll still want to remain active and involved our community – here's how!" Invite them for coffee and if it feels like a there's an alignment of interests, extend an invitation to sit in on a board meeting.

Most associations have nominating committees with specific protocols for recruiting new board members. However, this shouldn't prevent them from being a little creative to ensure the recruitment of more board members.

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Creating SOWs for Consultants (and Not FAQs)

Creating SOWs for Consultants (and Not FAQs)

Your association may decide to engage a consultant to help you identify and implement your technology strategy. Some of our customers have found it useful to have an outside perspective on how they could better leverage technology to advance the missions of their organizations.

It's important that these relationships get off to a good start. One of the ways to ensure that there's no confusion about what's expected is for the association to develop a detailed statement of work (SOW) clearly outlining its needs and specifications for potential consultants.

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Understanding the Truth about Leadership

Understanding the Truth about Leadership

Leading is definitely not the easiest endeavor to embark upon. In fact, when I think of most successful leaders, one phrase comes to mind: "It comes with the territory." This phrase is generally used when someone in a leadership role experiences difficulty of some kind.

If you're an effective leader, chances are you'll experience just as many tribulations as you do triumphs. In article for Inc. Magazine, Lolly Daskal, president and CEO of Lead Within, highlighted "12 Hard Truths about Leadership" that she believes all leaders need to incorporate into their lives to be successful more times than not. Here are five that resonated with me:

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Bad Boards: 3 Scenarios to Avoid

Bad Boards: 3 Scenarios to Avoid

"Get me out of here!" Certainly, this isn't the reaction you want from new board members once they begin serving your association. Yet, all too often, that's just how they feel for a variety of reasons.

In a recent article, Robert C. Harris, CAE, noted that "while associations seek leaders, the culture of the board may not be so welcoming." Harris went on to describe several scenarios that leave board members "feeling trapped" and looking for a way out. I've chosen three to highlight here.

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Get Active: 3 Keys to Managing Your Database

Get Active: 3 Keys to Managing Your Database

"In order to get the most value from your AMS, you have to actively manage the database."
—Wes Trochlil

I wholeheartedly agree with this observation. An AMS is only as effective as the data it contains. To maintain high-quality data, associations must actively manage it.

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Checking In: An Exercise for Board Meetings

Checking In: An Exercise for Board Meetings

Do you show up for every meeting on your schedule focused and prepared to participate? As much as you would like this to be the case, there have been times when all of us haven't had our minds fully on the task at hand.

And your association's board members are no exception. It's important to remember that no matter how dedicated they are to your mission, they have other responsibilities, both professional and personal.

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Our DigitalNow Pre-Show Guide

Our DigitalNow Pre-Show Guide

Tomorrow DigitalNow, the premiere event focusing on association leadership in the digital age, gets under way. The theme for this year's conference—"Unlocking your Future: Purpose, Process, People"— seems particularly appropriate in the context of how we approach working with our customers.

First and foremost, we encourage them to think about technology in terms of what tools are critical to the successful fulfillment of their strategic goals and purposes. Technology should facilitate these efforts, not hinder them.

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Put out the Welcome Mat: 5 Tips for Engaging New Members

Put out the Welcome Mat: 5 Tips for Engaging New Members

If you think back to your first day in a new school or your first day on a new job, you'll remember that being "new" is never particularly easy. It can take time to get used to your new environment and figure out how you fit it.

Often new members of associations experience similar emotions. It's important to engage them in activities quickly so that they feel like a part of the organization. Seattle-based association management company SBI Management Services offers "Nine Tips on Engaging New Members in an Association." I've highlighted five that I find particularly relevant and useful:

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Featured Fontevan: Matt Anderson

Featured Fontevan: Matt Anderson

Change and Challenge: The Perfect Combo
"The software/applications development field is always changing and evolving," says Fonteva Business Analyst Matthew Anderson of his chosen profession. "It's dynamic, and I like to constantly be challenged at work."

Not one to shy away from a challenge, Matt graduated from University of Maryland, College Park, after being out of school 20 years and while working full-time. He saw Fonteva as he next stop on his educational journey. "I wanted to develop my skills in Salesforce," he says, "and working with Fonteva was the perfect opportunity to do that."

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Be a Leader at Work

Be a Leader at Work

The question of whether people are born leaders or they become them has been debated for quite some time. In my view, opportunities present themselves every day to show leadership in the workplace.

For associations, it's especially important to have staff members who want to take on leadership roles as they grow in their profession.
Careerealism.com recently posted "7 Tips for Becoming a Leader at Work." I've highlighted three of them here:

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Getting “Bored” Members Re-Engaged

Getting “Bored” Members Re-Engaged

Not participating in meetings or failing to attend them at all is a sign that board members may be disengaged. As important as they are to associations achieving their strategic objectives, it's critical that board members be engaged.

An article in Board Forward, a monthly e-newsletter published by association management and services company Smith Bucklin, highlighted this point: "With the many challenges facing associations, few boards can afford to have disengaged members."

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Cultivating Chapters: 4 Member Engagement Tips

Cultivating Chapters: 4 Member Engagement Tips

A tree is only as strong as its weakest branch. This paraphrase of an age-old adage aptly sums up both the primary opportunity and challenge facing associations that have chapters or components.

Viable, engaged chapters can strengthen the organization's mission and broaden its influence. At the same time, disengaged, dissatisfied components can be centers of conflict that will eventually weaken the entire organization.

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Featured Fontevan: Matt Brown

Featured Fontevan: Matt Brown

Salesforce Saves Lives

Ok, that might be a bit of an overstatement, but it aptly describes the life and times of Matt Brown, Fonteva's Director of Solution Architecture & Communities. Matt joined the IT field after working as a paramedic for six years where he delivered four babies. He and his wife then relocated to the U.S. from England.

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Tough Times Take Leadership: 5 Strategies

Tough Times Take Leadership: 5 Strategies

"When the going gets tough, the tough get going." This well-known, often quoted proverb put into song by eighties singer Billy Ocean has become the anthem for managing difficult situations. However, when it comes to taking on a leadership role during a difficult time for your association, it takes more than being tough. In fact, employees sometimes need just the opposite from those around them in leadership roles.

In its guide to management, The Wall Street Journal included a section on how to motivate workers in tough times. Here are five strategies the WSJ guide highlighted that I believe are important to keep in mind when leading in tough times:

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And the Survey Says…Board Members Could Be More Engaged

And the Survey Says…Board Members Could Be More Engaged

There always seems to be room for improvement, and getting your association's board members more engaged is no exception. According to the 2015 Survey on Boards of Directors of Nonprofit Organizations conducted by Stanford University in collaboration with BoardSource and GuideStar, "many directors are not engaged and do not understand their obligations."

Here are some key findings from the survey:
• Almost half (48 percent) do not believe that their fellow board members are very engaged in their work, based on the time they dedicate to their organization and their reliability in fulfilling their obligations.
• About half (47 percent) of nonprofit directors believe that their fellow board members understand their obligations as directors well or very well.

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Metrics for Member Engagement in Online Communities

Metrics for Member Engagement in Online Communities

Most associations that we've met with during the last five years have expressed more than a passing interest in implementing technology Platform Solutions that enable them to measure their members' level of engagement with their organizations. The commitment to measure is a good first step. However, determining what to measure is even more critical.

Even with a solution as flexible as Fonteva For Associations, our customers still need to have conversations internally to arrive at consensus about which metrics are most important for measuring successful engagement. Of course, there are certain metrics, like renewal rates and number of new members, which seem to be at top of the list for most associations.

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3 Leadership Lessons from MOM

3 Leadership Lessons from MOM

This weekend families across the nation will spend time celebrating their moms in honor of Mother's Day. Along with the tender loving care they are known for, moms also possess important leadership skills. MOM might as well stand for "must operate methodically." Like all great leaders, moms are challenged with finding a method to the "madness" they face in balancing competing objectives and priorities.

There are a few lessons we could all take from moms, and Dr. Nancy D. O'Reilly, author of Leading Women: 20 Influential Women Share Their Secrets to Leadership, Business, and Life (Adams Media, 2015) highlights several key traits that make moms effective leaders.

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A New Era of “App-ability” for AMS: Fonteva Plays Key Role

A New Era of “App-ability” for AMS: Fonteva Plays Key Role

"Is the traditional AMS in trouble?" David Martin posed this provocative question in a post to Inbound MarTech's blog. For us, the answer is evident. In many respects, the traditional AMS no longer meets the needs of future-focused associations, especially those, as Martin suggested, "looking to improve their technology ecosystems."

It's not so much that the traditional AMS is in trouble, but that it ends up causing associations more trouble than it's worth. Too many organizations are forced into costly upgrades and/or making due with inflexible systems that don't meet their current or future needs. Meanwhile the expectations of their members only grow.

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