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Paul Lundy is Co-Founder and President of Fonteva, the number one cloud technology solution for associations that manage members and donors.


Paul is a veteran leader of customer-driven organizations in the US, Europe and Asia. He spent many years living and traveling abroad for The Coca-Cola Company and McCann-Erickson.


Prior to co-founding Fonteva, Paul served as Chief Marketing and Sales Officer of GlobalCrypto, an early stage cyber security company . Paul was also co-founder and Chief Marketing Officer of Marketworks, a cloud-based Fonteva eCommerce company and eBay's largest Preferred Solution Provider. Over 3,000 businesses in 37 countries used Marketworks to automate their online sales operations when Paul sold the company in 2007.


Paul holds a Bachelor degree in Journalism and Marketing. He began his career in advertising with McCann-Erickson, where he held the position of Vice-President, Account Group Director, for the US and then Europe. Subsequently, he worked as Director for The Coca-Cola Company with a primary focus on the Asia Pacific.


Paul is an active member of the nonprofit Big Brothers and Big Sisters.

Take Marketing Personally

Take Marketing Personally

You members want you to get personal with them. Recent research shows that consumers prefer customized offers. According to the Accenture Personalization Survey, nearly 60 percent of consumers want real-time offers and promotions.

As such, personalization can be a key factor in engaging your association's members. In a recent MarketingProfs article, Roz Lemieux outlines five steps that can help associations deliver personalized communications and experiences to their members. Here they are:

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Working Word-of-Mouth: 3 Tactics

Working Word-of-Mouth: 3 Tactics

These days, if people are talking about you, it could be a really good thing. Word-of-mouth marketing, which is "any business action that earns a customer recommendation" (Word of Mouth Marketing Association), is critical to the success of most brands – including your association's.

Brian Conlin, a content marketing manager for Cision, recently highlighted "5 Ways to Engage with Word-of-Mouth." I've summarized three of them here.

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Avoiding Board-Staff Conflicts

Avoiding Board-Staff Conflicts

What would you do if one of your association's board members took a problem public? Well, besides cringing, it would be important to consider what breakdown in board-staff communication led to such a departure from standard operating procedure, which would be first, to avoid miscommunication and second, to resolve any issues internally.

A recent online dispute between former Bitcoin Foundation Executive Director Patrick Murck and board member Olivier Janssens put a spotlight on board-staff conflicts and the pitfalls to avoid when they arise. In a recent post to ASAE's Leadership Blog, Associations Now Contributing Editor Mark Athitakis offered his perspective on the situation at Bitcoin.

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Data Cleansing Is Everyone’s Job

Data Cleansing Is Everyone’s Job

"How many workplaces do you know that have no easy way to flag data errors?" InsightSquared Founder and Chief of Product & Marketing Samuel Clemens posed this important question on the company's Sales & Marketing Analytics blog. InsightSquared is the #1 SalesForce analytics app for data-driven business executives and their teams.

As I conclude a month of posts discussing data hygiene and quality, it seemed to me that his question is at the heart of why many organizations experience data quality issues. When a staff member at your association encounters a mistake in your membership database, how easy is it for him or her to report the error so that it can be corrected? A missing digit in a phone number or an incorrect address might seem minor.

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Deep in the Heart of Apps: Texas Associations Take on Technology

Deep in the Heart of Apps: Texas Associations Take on Technology

As I prepare to travel to Austin next week to participate in Tech Talks 2015, my thoughts turned to the Lone Star State. The event, sponsored by the Texas Society of Association Executives, will be full day of programming addressing technology issues facing small to mid-sized associations.

Staff from organizations representing a variety of professions and industries, from insurance agents and professional engineers to construction and banking, will attend. I look forward to spending the day learning about their needs and sharing what we've learned from our work with associations.

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Get Junior on Board

Get Junior on Board

Where will your association's future board members come from? Do you have candidates already in the pipeline to fulfill these important leadership roles? To address these critical questions, some associations have chartered junior boards of directors. Here are some examples.

The Junior Board of the Alzheimer's Association, Greater Illinois Chapter, was founded in 2011 to raise awareness of Alzheimer's and related dementias, and to take action through fundraising, support programs, education, and advocacy initiatives. Alzheimer's has touched the lives of these civic-minded young professionals in some way.

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Customer Clean Up: 3 Tips for Maintaining Data Accuracy

Customer Clean Up: 3 Tips for Maintaining Data Accuracy

"Are you happy with the quality of the information in your marketing database?" Consultant and author Ruth P. Nelson posed this excellent question in a recent article on data hygiene that she wrote for Biznology.

For many organizations, the response would be a resounding "no" because they have not practiced good data hygiene. As we've worked with associations, improving the quality and accuracy of their data is usually one of their concerns when selecting a new AMS.

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Caring Conquers Conflict

Caring Conquers Conflict

Whether they occur on a personal or organizational level, all of us experience conflicts. And in many instances, we are certain that our position is the correct one and generally disinterested in how the other party or parties feel. In my experience, this only makes the situation worse.

As you can imagine or may have experienced, when organizations implement new technology Platform Solutions, conflicts sometimes arise. Often this happens because people are comfortable doing what they've been doing, how they've been doing it. Even if making the change to a new AMS, in this instance, is necessary and beneficial to the association overall, it's important to hear how team members feel about the change and make an attempt at understanding their points of view.

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Advice from Associations on Tax Day

Advice from Associations on Tax Day

The very act of filing your annual return can be taxing, but a number of associations offer helpful advice to make the process a little less stressful even if you're among the millions Americans who have waited until the very last minute to file.

According to U.S. News & World Report, last year approximately 12 million people requested extensions giving them an additional six months to file their returns. Similarly, CNBC reported that nearly 13 percent of taxpayers put off filing until the last week possible.

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Cleaning Up the Mess in Your Marketing Data: Three Steps to Start

Cleaning Up the Mess in Your Marketing Data: Three Steps to Start

"Just like weeds, dirty data can quickly spread throughout your marketing database, poisoning your company's sales and marketing programs."

This comment from a post in Dunn & Bradstreet's Learning Center is a very apt description of what occurs when organizations don't practice good data hygiene. Like a weed, bad data will get out of control before you know it, costing your association time and money.

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Tim Cook’s Bite at the Apple: A Lesson in Leadership

Tim Cook’s Bite at the Apple: A Lesson in Leadership

Last month the new Apple Watch was unveiled. It is the first all-new device produced during the tenure of Tim Cook, Apple's CEO since Steve Job's death in 2011.

This is one of many of Cook's decisions that came under scrutiny. As Fortune Magazine Contributor Adam Lashinsky writes, Cook learned "there is no preparation for the scrutiny that comes with succeeding a legend."

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Who’s Who Wednesday: Mahdi Sbeiti

Who’s Who Wednesday: Mahdi Sbeiti

Throughout 2015, we'll give the blogosphere the opportunity to get to know our clients better. To that end, we're continuing our monthly feature, Who's Who Wednesday.

This month we're pleased to introduce you to Mahdi Sbeiti, Information & Communication Technology Manager for the World Business Council for Sustainable Development. With offices in Washington, DC and Geneva, WBCSD is a CEO-led, global association of some 200 companies dealing exclusively with business and sustainable development.

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Keep It Clean: 3 Tips for Maintaining Good Data Hygiene

Keep It Clean: 3 Tips for Maintaining Good Data Hygiene

It's fair to say that most of us don't actually look forward to spring cleaning. At the time, we recognize its importance, and for many of us, it's an annual ritual in our homes characterized by the opening of windows and shaking out of rugs.

In 19th century America, prior to the advent of the vacuum, spring cleaning occurred during March and April as a practical necessity. These months were ideal because it was warm enough to open doors and windows without insects being much of a problem.

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Featured Fontevan: Stephanie Groot

Featured Fontevan: Stephanie Groot

It's Okay to Say, "No."

"The biggest lesson I've learned from customers is sometimes they want you to say no, as long as I can prove it's in their best interest," said Stephanie Groot, who recently joined Fonteva as Technical Writer /Scrum Master on the Product team.

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Put Data at the Forefront of Your Decision-Making

Put Data at the Forefront of Your Decision-Making

Morten Sandlykke's recent article (Data-Driven Decisions: Rethink Your Approach) in Information Management confirms my belief that reliable, easily attainable data should be at heart of every organization's strategic decision-making process.

While as Sandlykke points out "no decision can ever be independently made without emotion," lack or fear of data should not prevent your association from making the best decisions possible. As Sandlykke writes, "One way to avoid bad decision-making [is] the utilization of data and associated insights."

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Selling Your Board on a New AMS: Keep It Simple

Selling Your Board on a New AMS: Keep It Simple

Last month Fonteva launched its 2015 Webinar Series. We kicked it off with a topic that we know is on the minds of many association executives: "Top 5 Tips for Selecting and Implementing a New AMS."

Our industry expert, Michele Liston, CMP, who has participated in several AMS selection and implementation processes, shared her perspective on the most important considerations for associations when investigating whether to implement a new AMS. She also addressed questions from attendees about various aspects of the process.

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An Eventful App: 3 Tips for Success

An Eventful App: 3 Tips for Success

Developing mobile apps for major annual events is becoming the norm for associations. Some of our customers have developed apps for their annual meetings, such as the American Society of Endocardiography and the International Anesthesia Research Society.

In my experience, when you develop a mobile event app, less is more. If you have a complex event, you can't make entire event accessible from the app. People generally want the agendas for the events along with the ability to manage their personal event agendas and receive updates onsite. They want to have a clear picture of where they're supposed to. Usually attendees also want to learn more about speakers. There's definitely both an art and a science to developing event apps.

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Featured Fontevan: Vishal Shah

Featured Fontevan: Vishal Shah

In Search of Salesforce

The first computer Vishal Shah had access to was his dad's Pentium 386, which he primarily used for gaming. "This got me curious enough to pursue my studies in computer science," he said. Vishal recently joined Fonteva as a Solution Architect.
Prior to joining Fonteva, he was a software architect at Unisys where he specialized in Salesforce.com development. Vishal has also held positions at George Mason University and Mphasis.

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Commander vs. Communicator, Collaborator and Co-Creator: Leadership Styles for the Digital Age

Commander vs. Communicator, Collaborator and Co-Creator: Leadership Styles for the Digital Age

Is your leadership style right for the digital age?

Barry Libert, CEO of OpenMatters; Jerry Wind, director of the SEI Center and a marketing professor at Wharton; and Megan Beck Fenley, a digital consultant at OpenMatters and researcher at the SEI Center explored this important question in a recent article for Knowledge@Wharton, the school's online business analysis journal.

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Who’s Who Wednesday: Matthew Kilmurry

Who’s Who Wednesday: Matthew Kilmurry

Throughout 2015, we'll give the blogosphere the opportunity to get to know our clients better. To that end, we're continuing our monthly feature, Who's Who Wednesday.

This month we're pleased to introduce you to Matthew Kilmurry, director of digital marketing at the United States Conference of Catholic Bishops, which promotes the greater good the Catholic Church offers humankind. In his role at USCCB, Matthew works to develop web, mobile and social strategies to promote the organization's wide range of content (news, video and publications). He is also the founder and chief Strategist for Kilmurry Digital Marketing.

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