Association Today

Association News You Can Use

Paul Lundy is Co-Founder and President of Fonteva, the number one cloud technology solution for associations that manage members and donors.


Paul is a veteran leader of customer-driven organizations in the US, Europe and Asia. He spent many years living and traveling abroad for The Coca-Cola Company and McCann-Erickson.


Prior to co-founding Fonteva, Paul served as Chief Marketing and Sales Officer of GlobalCrypto, an early stage cyber security company . Paul was also co-founder and Chief Marketing Officer of Marketworks, a cloud-based Fonteva eCommerce company and eBay's largest Preferred Solution Provider. Over 3,000 businesses in 37 countries used Marketworks to automate their online sales operations when Paul sold the company in 2007.


Paul holds a Bachelor degree in Journalism and Marketing. He began his career in advertising with McCann-Erickson, where he held the position of Vice-President, Account Group Director, for the US and then Europe. Subsequently, he worked as Director for The Coca-Cola Company with a primary focus on the Asia Pacific.


Paul is an active member of the nonprofit Big Brothers and Big Sisters.

Making Your Brand Mobile-Ready: 3 Tips

Making Your Brand Mobile-Ready: 3 Tips

By now you're likely aware of the many statistics illustrating how much the mobile channel has influenced and will continue to influence how members and customers will interact with your association. Perhaps, you've already started the process of determining how mobile-ready your brand is.

Your association needs to be ready to meet members wherever they are, whenever they want. As mobile continues to grow, you want your members to see you as their trusted source for information on the go.

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California Girl

California Girl

"I am a creative person and a problem solver," said Rama Kanchadapu, who joined Fonteva as a Salesforce Developer on its Delivery Team at the end of last year.

Working with Salesforce gives her the opportunity to capitalize on both her creativity and skills as a problem solver. Rama is Fonteva's first California-based team member. She and her family—husband, Murali, and daughter, Kanti (pictured here near their home)—live in Dublin near the San Francisco East Bay.

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Defining Leadership: Oh, Let Me Count the Ways

Defining Leadership: Oh, Let Me Count the Ways

"Leadership is stepping out of your comfort zone and taking risk to create reward. That's how Katie Easley, founder of Kate Ryan Designs, defines leadership. Easley was one of 30 business leaders Business News Daily polled earlier this year to compile its "30 Ways to Define Leadership."

Here are a few more examples of the definitions submitted:

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Faced with a Shut-Down: One College Board’s Difficult Decision

Faced with a Shut-Down: One College Board’s Difficult Decision

Earlier this month, Sweet Briar College, located in the foothills of the Blue Ridge Mountains of Virginia, announced that it would be closing its doors at the end of the semester. In the wake of the announcement, Sweet Briar's board has faced significant scrutiny about whether its decision was "courageous" or hasty. Within this context, what's happened at Sweet Briar serves as a useful illustration for associations.

A women's liberal arts college since its founding in 1901, Sweet Briar has struggled financially due to changing demographics; among them lack of interest in attending all-female colleges and the decreasing appeal of colleges located in rural areas. Still some wondered if there wasn't some way to keep the college running.

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Get Your Green on the Go: Mobile Apps for St. Patrick’s Day

Get Your Green on the Go: Mobile Apps for St. Patrick’s Day

Are you wearing green today? Whether they're actually Irish or Irish for the day, many people will be celebrating St. Patrick's Day. In fact, according to WalletHub's "St. Patrick's Day by the Numbers" report, 52.3 percent of Americans plan to celebrate.

Of course there are apps to help them with that. From parades to pubs, there are apps designed to make your St. Patrick's Day convenient, fun and safe.

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Featured Fontevan: Karen Torres

Featured Fontevan: Karen Torres

The Best Snowball in Town

You can take the girl out of her snowball stand, but you can't take the snowball stand—and a commitment to offering a great product—out of her. One of Karen Torres', Fonteva's newest project manager, earliest jobs was operating her own snowball stand.

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To Err Is To Be In Leadership

To Err Is To Be In Leadership

Nobody's perfect, and even the most accomplished leaders make mistakes. Some of those mistakes may have more significant consequences than others. However, the first step in correcting them is acknowledging that they occurred.
In a recent post to his blog, Great Leaders Serve, Mark Miller, co-author with Ken Blanchard of The Secret: What Great Leaders Know and Do, shared his list of the 20 Top Mistakes Leaders Make. Here are five that resonated with me:

  1. Leading without a destination – Call this what you will, but don't confuse it with leadership.
  2. Forgetting vision leaks – The vast majority of leaders, maybe 90% or more, don't communicate vision enough.
  3. Assuming the future will be an extension of the past – This is how leaders, companies and organizations become irrelevant.
  4. Being unwilling to change – The best leaders know, progress is always preceded by change.
  5. Failing to build a succession plan – Hans Finzel wrote years ago, "There is no success without a successor."

Miller's list was developed based on his overall concept that great leaders serve, which means they are "willing and eager to put the needs of the people they lead ahead of their own needs, desires and ambition."

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Restructuring for Relevance: AAJA Transforms Its Approach to Governance

Restructuring for Relevance: AAJA Transforms Its Approach to Governance

Adaptability to their members' needs is an essential trait of associations that sustain their success through time. In fact, there are instances when this willingness to adapt must come straight from the top—the organization's board—in order for the association to continue meeting the needs of the industry or profession it serves.

A case in point is the Asian American Journalists Association, which recently announced the restructuring of its governance board as necessary "to carry out its mission while adapting to the changes in the journalism industry." After getting feedback from members that the previous structure wasn't the best, discussion on changing AAJA's governance structure has been going on for more than two years.

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Think Apps to Add Value, Not Ads that Annoy

Think Apps to Add Value, Not Ads that Annoy

"Before it appears, I've lost patience and switched to a different app," Sunil Gupta, writes of his experience with mobile ads. Gupta is a professor of business administration and head of the marketing unit at Harvard Business School, and this sentiment he shared in a March 2013 article in Harvard Business Review sums up how most smartphone users feel about the ads that pop up on their phones.

According to Gupta, in surveys four out of five people report not liking them. Yet, mobile ad budgets in the U.S. are expected to increase from $2.3 billion in 2012 to almost $11 billion in 2016. So how can savvy marketers, associations among them, best take advantage of this fast-growing media channel?

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Featured Fontevan: William Griffith

Featured Fontevan: William Griffith

From Start to Finish

"I have always enjoyed seeing a project from start to finish," said William Griffith, who recently joined Fonteva as a Project Manager on its delivery team.

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Coaching for Risk & Rewards

Coaching for Risk & Rewards

Every athletic coach knows that even the most talented and well-conditioned players will sometimes have a bad day where they don't execute plays as they were practiced and planned. You could face the same situation as a manager/coach for your association's team of staff. And like any successful coach, you learn to support your players in good times and bad.

In a post to his blog All Things Workplace, Steve Roesler, principal and founder of the Steve Roesler Group, made this observation: "We all want to stretch the capabilities of our team members. At the same time, think about minimizing failure when someone has a 'stretch' goal with high risk attached."

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Out with the Old?

Out with the Old?

So Long, Farewell, Adieu: Are these the last words former board members hear from your association? When it comes to maintaining relationships with former board members, it's probably best not to put the past behind you.

After all, in theory, these volunteers have been and continue to be some of your most engaged members. After their terms end, they might like more from you than a "thank you" and a plaque.

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The Future of Mobile Wallets: Payments vs. Points

The Future of Mobile Wallets: Payments vs. Points

As the Mobile World Congress got underway in Barcelona yesterday, mobile payments and their siblings, mobile wallets, were likely the source of many discussions. This year's conference theme, The Edge of Innovation, aptly sums up how many of us have approached adoption of mobile technologies. Many organizations are on still on the edge of deciding just how mobile fits into the overall communications strategy.

Of course, in today's consumer-driven marketplace, it's essential to keep your customers' likes and dislikes at the forefront of your thinking. In a recent blog post, Forrester Analyst Thomas Husson observes that "mobile wallets are not just about mobile payments. Consumers want a better shopping experience."

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Winning Thinking: 5 Tips for Staying Positive

Winning Thinking: 5 Tips for Staying Positive

"Mind over matter." When British lawyer and geologist Sir Charles Lyell first coined this phrase in 1863, he must have known somehow that there would be difficult days where we would be required to use our minds to overcome whatever might be the matter at home or in the office. Today, we refer to this as positive thinking, and there is no shortage of books, articles, and other media on the topic.

According to Darlene Hunter, a renowned speaker and author of Win-Ability, Navigating through Life's Challenges with a Winning Attitude (2015), "your attitude is a critical factor that can either hold you back or help you move forward." She believes "everyone needs to take the time to do a pulse check on where they are in their thinking. Is it positive or negative?"

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Board Members: Ready for Recruitment?

Board Members: Ready for Recruitment?

Many associations view their board members as "a valuable pool of 'ambassadors' for recruiting and engaging members," noted Associations Now Senior Editor Joe Rominiecki in a recent news article.

Rominiecki interviewed six associations about their board's role in membership recruitment for the magazine's annual Volunteer Leadership issue. His goal was to provide a crash course in membership "for volunteers who come from different lines of work and are suddenly dropped into the role of guiding the direction of a nonprofit association."

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Increase Interaction with Your iPad: 4 Tips

Increase Interaction with Your iPad: 4 Tips

According to the Pew Research Center, one third of all adults (18 years and older) owned tablet computers in 2013. In October 2013, Apple announced that it had sold 170 million iPads.

It's evident that we've taken a liking to using tablets, whether they are iPads or another brand. However, how many users are fully capitalizing on the functionality of these devices? Our goal here at Fonteva has always been to help our customers make full use of their technology Platform Solutions.

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Let It Go!

Let It Go!

"...I'm never going back; the past is in the past. Let it go, let it go"

Sung by Idina Menzel, these lyrics from Disney's Frozen soundtrack quickly became an anthem for people everywhere who wanted leave certain events or experiences in the past and move forward to focus on the future. This can be a difficult task both professionally and personally.

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Keep Them Happy: 5 Things Your Volunteers Want (and Need)

Keep Them Happy: 5 Things Your Volunteers Want (and Need)

We would all like to think that volunteers serve organizations out of the goodness of their hearts. Sure, their desire "to do good" is certainly a factor. However, your members have choices about where, when, and how they volunteer. The competition for volunteers can be as stiff as the one for members.

About.com Nonprofit Charitable Organizations Expert Joanne Fritz writes that "now could be the very best time to take a look at your volunteer program and spiff it up so that your volunteers will want to come and stay." Here's her take on what motivates volunteers to continue serving organizations:

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Getting More from Your Tech Investment

Getting More from Your Tech Investment

Have you ever implemented a new technology solution, but felt like that particular software was still on the shelf? Likely this feeling comes with the recognition that your association might not have made the most of its technology investment. Certainly, you would rather feel like your members and staff were making full use of the solution's capabilities.

Eukairos Technologies (in conjunction with Managed Services Provider University), which partners with organizations as their virtual CIOs and IT departments, shared four great ideas on its website for getting the most out of your technology investment. I've summarized them for you here.

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All Hearts on Deck

All Hearts on Deck

Yes, it's almost here – the day florists, candy makers, and greeting card companies anticipate every year. But you don't have to sell flowers, candy, or cards to show some heart this Valentine's Day. Some associations are leveraging the holiday as an opportunity to build their brands as well as raise awareness, and funds, for their organizations.

The Texas Tech Alumni Association, for example, is offering its members free downloadable, printable Valentine's cards available in six designs. As the TTAA's website says, "looking for the perfect valentine's cards for your children to take to school or that special Red Raider in your life? We've got you covered!"

Also deep in the heart of Texas, the Texas Landowners Association is having a Valentine's Day sale featuring "deals you'll love." TLA is offering an additional 15 percent of the hats, t-shirts, and ear warmers featured in its LOVE collection (pictured here).

On a more serious note, the Children's Cancer Association will run its Hearts of Joy campaign again this year. Local residents can purchase $1 and $5 paper hearts for their friends and loved ones at retail locations all over Portland and Southwest Washington. The proceeds will benefit the association. Those outside the local area can make an online donation to "Valentine's Day for CCA."

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