Association Today

Association News You Can Use

Paul Lundy is Co-Founder and President of Fonteva, the number one cloud technology solution for associations that manage members and donors.


Paul is a veteran leader of customer-driven organizations in the US, Europe and Asia. He spent many years living and traveling abroad for The Coca-Cola Company and McCann-Erickson.


Prior to co-founding Fonteva, Paul served as Chief Marketing and Sales Officer of GlobalCrypto, an early stage cyber security company . Paul was also co-founder and Chief Marketing Officer of Marketworks, a cloud-based Fonteva eCommerce company and eBay's largest Preferred Solution Provider. Over 3,000 businesses in 37 countries used Marketworks to automate their online sales operations when Paul sold the company in 2007.


Paul holds a Bachelor degree in Journalism and Marketing. He began his career in advertising with McCann-Erickson, where he held the position of Vice-President, Account Group Director, for the US and then Europe. Subsequently, he worked as Director for The Coca-Cola Company with a primary focus on the Asia Pacific.


Paul is an active member of the nonprofit Big Brothers and Big Sisters.

Organize Your Space for Success

Organize Your Space for Success

Where you work generally influences how you work. Do you waste time searching for basic materials that you need to complete tasks? Is, "now, where did I put that?" the constant refrain heard coming from your work area? We all have those days, but there are techniques we can use so that our work space is better organized.

About.com Entrepreneurs Expert Amanda McCormick interviewed Liz Dahmen, who manages Make Space LLC, an office organization company based in Brooklyn, NY. Dahmen had some suggestions for organizing workspaces for maximum efficiency:

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Millennials: Masters of Data?

Millennials: Masters of Data?

Much ado has been made about our having a multi-generational workforce. Yes, the 65+ crowd and the under 30 cohort must coexist in the same wok environment and actually achieve the goals and objections their organizations have outlined for them.

While both groups have valuable contributions to offer, Information Management columnist Gary Conkin makes a valid observation when he writes that "we need youth to implement data management methods and techniques that their elders are hesitant, reluctant, or fearful to try."

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Armed with Appreciation

Armed with Appreciation

Editor's Note: As we observe Veterans Day, I wanted to honor all the men and women who bravely served our nation. In addition, I wanted to highlight the activities of some of our customers who
recognize veterans and/or provide programs for them.

NASBA does an email tribute honoring current employees and their family members who currently serve or have served in the military. MHAOK offers a number of programs/services to veterans. One of its primary objectives is eliminating homelessness among veterans.

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Featured Fontevan: Sarah Jurecka

Featured Fontevan: Sarah Jurecka

To Be Or Not to Be?
For Sarah Jurecka, Fonteva's first dedicated Graphic Designer on the marketing team, there was no question that she would pursue a career in some aspect of design.

"I started becoming interested in this career when I worked as a PR intern at the Shakespeare Theatre," Sarah says. "I sat right across from the woman in charge of their printing and publications, and I thought her job seemed more interesting than mine."

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Crank Up Your Thanks

Crank Up Your Thanks

We'll spend some time this month highlighting creative ways to say "thank you" to members, customers, and/or other important people in your professional and personal lives.

I'll start our month of thanks by sharing two of publicity and marketing strategist Melissa Caserra's "favorite ways to say thanks to loyal fans and customers that aren't lame."

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Once Upon a Brand: 3 Ways to Enhance Visual Storytelling

Once Upon a Brand: 3 Ways to Enhance Visual Storytelling

By now you've figured out that people love pictures, and including them in your content increases the likelihood that it will be shared with others. The images that you use to represent your brand are equally, if not more, important as the words that you use to communicate it.

In a recent post, Teresa Dankowski, managing editor for the Cision Blog, posed this question: "How do you improve upon your brand's visual storytelling tactics to stand out, sell more, or achieve goals?"

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It’s a Match: A Lesson in Competition from Online Dating

It’s a Match: A Lesson in Competition from Online Dating

Take it away! This is the 39th in a series of posts that have been featured on Fonteva's blog to highlight important strategies associations can take away from other industries. In today's sixth-degrees-of-separation world, your members are assessing your association not just in comparison to similar organizations but in relation to the totality of their experiences as consumers. As such, we want to help you stay abreast of key trends and best practices, those takeaways that may benefit your association.

Yes, less can be more. Most of us are familiar with this adage, but new research about online dating and competition supports this concept as well as offering some new insights.

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Finding Success in Failure

Finding Success in Failure

"Most organizations are interested in creating a culture of success, or a culture of innovation, but to have continuing success or innovation, failure has to be an option."
—Michelle Chaplin, Senior Manager, Online Fundraising, PBS

From the time most of us begin attending school to when we enter the workforce, we are conditioned to focus on success rather than failure. However, as Michelle Chaplin pointed out in a recent post to NTEN's blog, "by figuring out what went wrong and fixing it," you can make your organization better.

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The Power of Pink: 3 Breast Cancer Awareness Apps

The Power of Pink: 3 Breast Cancer Awareness Apps

Earlier this year, Healthline.com named its 15 Best Breast Cancer iPhone & Android Apps of 2014. These breast cancer apps were selected based on their potential to aid people in detecting or treating breast cancer in a number of ways.

Additional factors considered in selecting these apps included user ratings, affordability, accessibility, format, functionality, and relevance to breast cancer and its community's needs. Here are three we wanted to highlight:

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Know Before You Go: Reflections on Dreamforce 2014

Know Before You Go: Reflections on Dreamforce 2014

Take it away! This is the 38th in a series of posts that have been featured on Fonteva's blog to highlight important strategies associations can take away from other industries. In today's sixth-degrees-of-separation world, your members are assessing your association not just in comparison to similar organizations but in relation to the totality of their experiences as consumers. As such, we want to help you stay abreast of key trends and best practices, those takeaways that may benefit your association.

Two weeks ago, some key members of our team and I ventured to Dreamforce in San Francisco. A few of our customers attended as well: National Head Start Association, Nonprofit Association of Georgia, and the Mental Health Association of Tulsa. This event always presents a great opportunity for learning and networking for both users and nonusers of Salesforce.

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Featured Fontevan: Sujitha Nandigam

Featured Fontevan: Sujitha Nandigam
Adept and Adaptable

"Take time to clarify expectations," says Fonteva Salesforce Developer Sujitha Nandigam when asked the biggest lesson she's learned from colleagues and customers.

Early in her career, Sujitha learned to adapt to meet needs of any given situation. "My first job was software programmer at Accenture in India," she says, which taught me to have an open mind always and be willing to work in any type of environment."

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Featured Fontevan: Tony the Builder

Before entering the software engineering field, Fonteva Senior Product Engineer Tony Sullivan dabbled in all aspects of general carpentry from roofing to drywall with an emphasis on HVAC installation and commercial service work.

Tony recalls one bitter, cold winter day when spent 12 hours on the roof of a shopping center rewiring an HVAC unit that had caught on fire. “That's when I decided I didn't want to do the same kind of really hard [physical] work,” he says, “so I started teaching myself HTML, and [my interest in technology] just continued from there.” 

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Exercise Your Apps

Exercise Your Apps

Each quarter the Best Mobile Apps Awards recognize apps in various categories that have been nominated by the creators and/or users. Not surprisingly numerous apps focus on health and fitness

This awards category is geared towards the best apps that aid in fitness training and healthy lifestyles. Reliable apps that focus on training regiments in a user-friendly way will be the highest considered.

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Fundraising Feedback: Insights on Communicating with Your Board

Fundraising Feedback: Insights on Communicating with Your Board

“Money, money, money.” Even if they don’t say it, the executive directors of many nonprofit organizations have this popular refrain from “For the Love of Money” by the O’Jays on their minds, particularly when it comes to their boards of directors.

“Every executive director I've known has at one time or another felt that his or her board could be doing more to raise money for the organization,” writes Bill Hoffman in a recent article for Guidestar.org. Hoffman suggests “holding a mirror up to the board’s fundraising performance in a way that will allow you to identify problems without naming names or point fingers.” Here is a summary of the three basic steps he outlines for doing this:

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Tradeshow Taboos from a B2B Exhibitor

Tradeshow Taboos from a B2B Exhibitor

Take it away! This is the 37th in a series of posts that have been featured on Fonteva's blog to highlight important strategies associations can take away from other industries. In today's sixth-degrees-of-separation world, your members are assessing your association not just in comparison to similar organizations but in relation to the totality of their experiences as consumers. As such, we want to help you stay abreast of key trends and best practices, those takeaways that may benefit your association.

“I felt trapped,” wrote speaker and author Jeff Beals in recent post to his blog. “The booth was my cage and she was the captor.”

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Be a Better Boss, Get Apps for That

Be a Better Boss, Get Apps for That

Like it or not, we all have to answer to someone. Even with the growth in the variety of workplace environments within which employees find themselves, someone is usually the boss.

If that's you, today is your day: National Boss Day. State Farm Insurance employee Patricia Bays Haroski is credited with creating the observance in 1958 when she registered the holiday with the United States Chamber of Commerce. She chose October 16 as the special day because it was her father's birthday.

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Make Your Web Wonderful: Six Strategies

Make Your Web Wonderful: Six Strategies

All websites are certainly not created equal. Some are definitely easier to navigate than others. Hopefully, your association's website falls into the first category rather than the second.

In a recent interview, former head of conversion rate optimization at Shopify Tiffany daSilva offered her perspective on making websites more effective, particularly when their primary reason for existence is e-commerce.

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Take Time and 4 Other Strategic Lessons from Visiting an Art Museum

Take Time and 4 Other Strategic Lessons from Visiting an Art Museum

TAKEAWAY TUESDAY
Take it away! This is the 36th in a series of posts that have been featured on Fonteva's blog to highlight important strategies associations can take away from other industries. In today's sixth-degrees-of-separation world, your members are assessing your association not just in comparison to similar organizations but in relation to the totality of their experiences as consumers. As such, we want to help you stay abreast of key trends and best practices, those takeaways that may benefit your association.

Take Time and 4 Other Strategic Lessons from Visiting an Art Museum

Taking time out to visit museums may in fact be a lost art. Even so, I really appreciated Washington Post art and architecture critic Philip Kennicott's recent commentary on how to view art and make the most of your visit to your local museum should you decide to venture there.

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You Wear It Well: Finding the Right Fit For Your Products and Services

You Wear It Well: Finding the Right Fit For Your Products and Services

TAKEAWAY THURSDAY

Take it away! This is the 16th in a series of posts that will be featured on Fonteva’s blog highlighting important strategies associations can take away from other industries. In today’s sixth-degrees-of-separation world, your members are assessing your association not just in comparison to similar organizations but in relation to the totality of their experiences as consumers. As such, we want to help you stay abreast of key trends and best practices, those takeaways that may benefit your association.

All organizations, both for-profit and non-profit, are always looking for ways to expand the menu of the products and services that they offer to their customers. The most critical step in this process involves understanding what your customers want from a particular product or service.

Recent efforts by Apple and Samsung to begin retooling their wearable technology lines provide an instructive look at what happens when new products miss in the marketplace. In a recent article in The New Yorker, Amy Merrick discusses “tech companies’ fashion dilemma: how to create wearable technologies that people will actually wear.”

On the one hand, Merrick writes that “companies love the idea of wearable technology because that constant data stream would be a bonanza for marketers, measuring what people are doing every second, even while they’re asleep.”

However, on the other, she notes that “customers are reluctant to strap still-bulky computers to their foreheads and wrists.” Further, Merrick references a recent Pew Research Center Study, which shows that more than half of Americans think life will change for the worse if many people wear implant technologies that constantly provide information about the world around them.

Despite their creators’ best efforts, wearable technology products seem to have both design and image problems. You may have found yourself in an analogous situation where your association invested in a product or service that wasn’t received quite as well as you hoped. If you’re in that position now, the key takeaway to be drawn from the tech industry is that you can rethink and rework your product before you suffer any greater losses in revenue or reputation.

To do that, I think you need to ask two important questions that are implied by the tech industry’s response to the situation:

1 – Do you have the right people in place to effectively roll-out the product?

Earlier this month Angela Ahrendts, formerly CEO at Burberry, joined Apple as its head of retail. This might seem like an unlikely hire for a technology company, but if as Merrick observes, “Apple is seriously considering building technology into clothes and accessories,” then the former CEO of a fashion label may be just who the company needs.

2 – Are you willing to change how your organization and its businesses operate?

Tech blogger Om Malik made this observation about Apple’s hiring Ahrendts, “This new intimate computing era means Apple has to stop thinking like a computer company and more like a fashion accessory maker: whose stock in trade is not just in great design but aspirational experience.”

With the right mindset and appropriate human resources in place, your association can wear almost anything well.


 

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Evaluation and Evolution: 5 Important Questions to Ask about Your Relationships

Evaluation and Evolution: 5 Important Questions to Ask about Your Relationships

“I don’t know how individuals or business can’t evolve!” — David Nour, CEO, The Nour Group

Relevancy and relationships are inextricably connected. This was my thought as I read David Nour’s recent blog post. If you aren’t relevant, how can you bring value to your relationships?

Nour essentially answers my question when he writes, “We’re relevant to our relationships when we exchange value with them – never forgetting that relationships are between individuals and not logos.”

He goes on to discuss the importance of “constantly evolving to meet if not exceed the needs or demands of our relationships.” As the president of a relatively young company, I understand his point of view. At Fonteva, we are constantly evolving and bringing new and innovative products to the marketplace. Our desire to bring value to our relationships often fuels these efforts.

We expect our peers and partners and customers to evaluate their relationships with us based on our ability and commitment to bringing value by being ahead of the trends that may impact their business and ours. Nour proposes that each of us see our relationships through this lens. He believes the primary question we need ask about our relationships pertains to whether the organizations with which we associate ourselves are nimble: “How have you evolved in the last 18 months?”

Here are four more that he suggests you might consider when evaluating relationships:

    • Do they really have their finger on the pulse of the market they serve?
    • How intentionally are they in constantly extending their reach with their current and prospective value propositions?
    • Do they push themselves beyond their perceived reach to grow, personally and professionally?
    • What do they believe are their next iterations of growing edges?

Nour is also a proponent of self-evaluation. I’ll leave you with what I think is one of the most important questions we need to ask ourselves to remain successful and lead our organizations into a bright future:  “If you’re not evolving, reinventing yourself, or pushing your organization to think and lead differently, how will you remain relevant?”

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