Association Today

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Paul Lundy is Co-Founder and President of Fonteva, the number one cloud technology solution for associations that manage members and donors.


Paul is a veteran leader of customer-driven organizations in the US, Europe and Asia. He spent many years living and traveling abroad for The Coca-Cola Company and McCann-Erickson.


Prior to co-founding Fonteva, Paul served as Chief Marketing and Sales Officer of GlobalCrypto, an early stage cyber security company . Paul was also co-founder and Chief Marketing Officer of Marketworks, a cloud-based Fonteva eCommerce company and eBay's largest Preferred Solution Provider. Over 3,000 businesses in 37 countries used Marketworks to automate their online sales operations when Paul sold the company in 2007.


Paul holds a Bachelor degree in Journalism and Marketing. He began his career in advertising with McCann-Erickson, where he held the position of Vice-President, Account Group Director, for the US and then Europe. Subsequently, he worked as Director for The Coca-Cola Company with a primary focus on the Asia Pacific.


Paul is an active member of the nonprofit Big Brothers and Big Sisters.

Shopping for Software—Start with a Clean Slate

Shopping for Software—Start with a Clean Slate

“We cannot solve a problem by using the same kind of thinking we used when we created them.”
–Albert Einstein

I don’t think Einstein was referring to a software purchase when he said this, but the sentiment still rings true. When making a big decision or purchase, it can be tempting to refer to a process that you’ve used in the past. But it’s time to ditch the tried and true method for selecting software and go back to the drawing board.

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Data Visualization: Design vs. Dump

Data Visualization: Design vs. Dump

“It’s only in recent time that many business people have started to use data in a way that actually provides insights.”

Data visualization expert Dona Wong made this statement in a recent interview for the American Marketing Association’s “Marketing Insights” newsletter. I was struck by her observation that the use of data as means for communicating strategic trends was a relatively new phenomenon.

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BYOD Could Mean More ROI

BYOD Could Mean More ROI

The mobile workforce is here. We find that our current and potential Fonteva team members all need flexibility in terms of where and when they work. Organizations in a variety of sectors are seeing the value of giving employees increased flexibility by implementing bring your own device (BYOD) initiatives. Is it time for your association to join them?

According to a recent article by Entrepreneur.com Contributor Matt Straz, founder and CEO of Namely, 75 percent of companies surveyed by Tech Pro in 2014 permit or plan to permit BYOD in the workplace. Essentially BYOD permits employees to use personal devices at work, ranging from smartphones to tablets to laptops and/or devices sanctioned by the organization and supported alongside devices that are business-owned.

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Analyze This: Adoption of Cloud Analytics on the Rise

Analyze This:  Adoption of Cloud Analytics on the Rise

According to a recent survey conducted by IDG and published by Informatica, the use of cloud analytics will definitely expand in the near future. Of the 400 IT and business decision-makers surveyed globally, 68 percent said they intend to investigate, analyze or actively plan to deploy cloud analytics Platform Solutions in the coming year. Further, 74 percent expect to adopt a hybrid or cloud-only approach to analytics over the next three years.

Given the flexibility and agility of the cloud for managing large data sets, this comes as no surprise to us. We’ve seen the potential for cloud analytics as we’ve worked with a variety of organizations. As Forbes.com contributor Joe McKendrick observed in a recent article, analytics is a natural fit for the cloud. “Organizations are still dipping their toes into the possibilities, but this is about to accelerate dramatically,” he wrote.

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3 Myths and Mistakes Your Association Can Avoid and Start Using the Cloud Today

3 Myths and Mistakes Your Association Can Avoid and Start Using the Cloud Today

Since Fonteva’s inception, we’ve advocated for associations adopting true cloud-based Platform Solutions. Early on it became clear that many associations simply were not educated about the cloud and all of its benefits. Six years later, we’re pleased to see that many more organizations have investigated and adopted cloud computing.

However, there are still numerous organizations that remain hesitant about moving their technology to the cloud. In a post for the company’s nonprofit technology blog, Capterra writer Hannah S. Ostroff shed some light on why this hesitancy persists. According to her, these organizations “might be holding onto some apprehensions that aren’t true.”

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Maintaining Healthy Relationships: 4 Important Keys

Maintaining Healthy Relationships: 4 Important Keys

At this time of year, many people resolve to live healthier lives. Whether it’s exercising more frequently or eating less of certain foods, getting healthy is historically the number one resolution Americans make every year. You might be among them. I am of the mind that this commitment to better health is also applicable to your association’s relationships with members, volunteers and other stakeholders. How healthy are those relationships?

In a recent article for Success.com, Jim Rohn discussed 8 Traits of Healthy Relationships. According to Rohn, “[these] are [the] basics that govern most human relationships.” I found four of them particularly relevant for associations.

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Managing Absence & Disability in Your Association’s Workplace: 2 Trends to Watch in 2016

Managing Absence & Disability in Your Association’s Workplace: 2 Trends to Watch in 2016

As we’ve worked with our association customers through the years, it’s become evident that their roles as employers are equally important as their roles as organizations representing specific industries and professions. One of the benefits of working with a cross-section of organizations is that we’re able to monitor a variety of trends that may be relevant to the nonprofit sector as a whole. A case in that point is our customer the Disability Management Employer Coalition (DMEC).

In a recent interview with HR Drive, DMEC Chief Executive Officer Terri Rhodes highlighted five pivotal disability and absence management trends to watch this year. There are two that I would like to summarize for your reference:

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Show Your Connections Some Love in 2016

Show Your Connections Some Love in 2016

By now most people have at least set up their LinkedIn profiles. Some may have taken their use of the network a step further and actively pursued new connections. Others might even contribute regularly to the discussions in the groups they’ve joined.

However, if some of us are honest, setting up the profile is about how far as we’ve gotten in exploring this social media network. That could change in the coming year if we really commit to making the most of those virtual connections.

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New Year, New Approach, New Now: 5 Questions to Jumpstart Your Thinking

New Year, New Approach, New Now: 5 Questions to Jumpstart Your Thinking

“I love new years. I think they're a gift, an opportunity for a fresh start. They're an opportunity to pick ourselves up, dust ourselves off, and start all over again.”

—Sam Horn, Communications Consultant and Strategist

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Innovate with Intent: 3 Questions for Evaluating “Great” Ideas

Innovate with Intent: 3 Questions for Evaluating “Great” Ideas

All ideas are not created equal. Someone’s great idea may not, in fact, be that great when considered within the larger context of your association’s strategic goals and objectives. Even so, with the New Year well under way, most organizations want to encourage their team members to share their great, or perhaps not-so-great, ideas.

Ultimately, ideas lead to innovation, and it’s important to have a mechanism in place for employees to suggest them easily. Your method of gathering ideas might be as simple as the proverbial suggestion box in your lunch room or an online form that goes to a staff committee.

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New Year, New Career?

New Year, New Career?

Whether you’re looking to make a move internally or externally, this may be the year that you change your career path. We’re always on the lookout for prospective Fontevans who might be a good fit for our team. And we’re equally committed to advancing our current staff on their chosen career paths within our organization.

In her article for ASAE Career Headquarters, career coach Cheryl Palmer highlights five steps people can take to make themselves promotable. I think they are worth reiterating at the start of a New Year, when many associations may be re-evaluating their human resources.

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Sick of talking about digital disruption? So is your legacy AMS.

Sick of talking about digital disruption? So is your legacy AMS.

Digital disruption is the new buzzword in the association industry. Associations everywhere are searching for new ways to increase revenue while attracting new members who just aren’t interested in paying dues. But a few associations have already found a way to be innovative. These successful organizations are flexible, mobile, prevalent, and agile—much like their association software tools should be.

The truth is that many association software companies have been digitally disrupted as well, and many of them are unwilling to change. Your software’s mission should be to help you remain better informed about your organization, with low costs, state of the art features, and endless options for you to cater to the needs of your constituents. If you just chuckled, snorted, or emitted any otherwise unintentional noise of disbelief, I understand. Unless your AMS is a true cloud solution, those features are simply unreasonable.

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Happy 10th Birthday AppExchange!

Happy 10th Birthday AppExchange!

Today Salesforce is celebrating the 10th birthday of the AppExchange. As part of the celebration, they’ve asked their partners to blog about it, which I’ve done quite a bit during the last two years. During 2014 and 2015, I made it a point to select and highlight an App of the Month.

Why? First, there probably is an app for that, for just about anything you want to accomplish professionally and personally. But how do you know which apps are the best ones for your association? To help the association community in this selection process, I highlighted apps from the Salesforce AppExchange so that you were able get a better idea of what was available and might be most useful to you in your work.

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Disrupt Your Database: 5 Questions for the New Year

Disrupt Your Database: 5 Questions for the New Year

Is your association still using old software? Thirty-seven percent of the associations that participated in the “2015 Association Data Management Benchmarking Survey” indicated that they had been using their current AMS for more than seven years.

It’s likely that their technology isn’t meeting their current needs or generating the information required to plan for the future. If you’re in a similar position, this is your year to make a new beginning. As I write this, the theme from ASAE’s Technology Conference last month is still fresh in mind: “Status Quo—Denied, Disruption—Required.”

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Predictions and Planning: Content in 2016

Predictions and Planning: Content in 2016

It comes as no surprise that content will remain king in 2016. As Julia McCoy, CEO of Express Writers, observed in her recent post for Search Engine Journal, “it’s safe to say content will be every bit as hot as it is right now throughout 2016.”

McCoy also acknowledged that recognition of content as a valuable commodity alone won’t help organizations launch successful content creation strategies this year. To that end, she outlined her “content predictions” for 2016 as well as some tips to help you get ahead of the game in your content planning for this year. Here’s a quick look at two predictions and three planning tips that I thought would be particularly useful to associations.

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5 Tweet Takeaways from ASAE’s Tech Conference

5 Tweet Takeaways from ASAE’s Tech Conference

Focused around the theme “Status Quo—Denied; Disruption—Required,” ASAE’s 10th annual Technology Conference drew in a record number of attendees last month. In fact, with close to 1300 total participants, it was the highest attended conference in the event’s history.

We had the chance to meet many of these attendees when they stopped by the Fonteva Lounge (Booth #539). After hearing their concerns and challenges, I am not surprised that association executives turned out for the conference in such large numbers. In general, I got the impression that organizations know they need to be disruptive in the sense that they have to approach their business models and a variety of strategies (i.e. marketing, content, etc.) differently.

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Brainstorms, Brands, Boards and Better Meetings: Our Top Posts of 2015

Brainstorms, Brands, Boards and Better Meetings: Our Top Posts of 2015

Happy New Year! As associations reflect on last year and solidify their plans for this one, I thought it appropriate to take a look back at some of our most read blog posts of 2015. Interestingly they focus on the issues and trends that were not only relevant then, but will continue to be so in 2016.

The most read post of 2015 talks about innovation. In our work with association customers, we’ve found that this is an area in which many of them would like to see more progress. As noted, I agreed with author Dorie Clark’s assertion that each of us as unique individuals sees the world differently from anyone else. If we trust that vision, we can innovate in our organizations.

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Clear Your Vision before You Plan

Clear Your Vision before You Plan

In the excitement that comes with looking forward to the New Year, organizations sometimes jump into planning before carefully evaluating the goals, values, and objectives that need to inform that process. The desire to simply have a plan in place can overtake the discernment it takes to step back and re-evaluate what an organization is currently doing and would like to do in the future. Recently, I came across an example of an organization that seemed to be on the right track in terms of reconsidering its mission, vision and values before planning for 2016 gets underway.

Last month the board of directors of Charlotte Pride outlined the steps they have taken to continue the organization’s strategic and sustainable growth. Charlotte Pride, an organization that brings together the largest gathering of LGBTQ people in the Carolinas, recently adopted a new mission, vision and value statements.

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Resolve to Plan Better Content: 3 RePlatform Solutions for 2016

Resolve to Plan Better Content: 3 RePlatform Solutions for 2016

It’s that time of year when most of us start thinking about our personal and professional goals. What will we do better next year than we did this year? Which bad habits will we resolve to break? And how successful will we be in adopting the good ones we believe will make us better people and professionals in 2016?

Year after year, improving health and overall wellness tops the list of rePlatform Solutions that Americans make for the New Year. I would suggest that associations apply that same principle in re-evaluating how they generate content for their members and other stakeholders. Associations generate a lot of useful content, but some pieces are better presented than others.

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The Gift of Leadership

The Gift of Leadership

At this time of year, as we carefully select holiday gifts for family, friends and colleagues, our generosity is usually at an all-time high. Many of us also donate our time or funds to support charitable organizations as well. For these reasons, the final months of year, usually late November through December, are often referred to as the season of giving.

And while it is heartwarming to see so many people engaged in giving, my thoughts turned to the most important gift association executives can give their organizations year round, generosity of spirit in leadership. In fact, to be truly effective, leadership and generosity go hand in hand.

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