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For Immediate Release: 5 Tips for Making Your PR Social Media Friendly

  news-socialYes, there is an “S” in PR, and it stands for social. Like so many of your association’s traditional communications, press releases have gone social. This tried and true method of publicizing your events, product releases, partnerships, and other milestones is still worthwhile, but with a few added tweaks for the digital age. Cision, a provider of global PR software and services, recently posted a tip sheet for creating social media releases. I would like to highlight five of those tips here: 1-     Tell the story in your own words. Instead of posting your story in the typical style of a press release, put on your journalist hat and write it as if you were reporting on it yourself. Use quotes and descriptive, non-industry speak to make your story stand out from all the rest. 2-     Use multimedia to support your story. Studies have shown that the more multimedia you add to your story, the more engaging it is. While most text-only news releases just get viewed, it’s the ones with videos, infographics and photos that are most shared on social networks. 3-     Keep your social pitch under 120 characters. Your social pitch helps people easily share your story and should be tailor-made for microblogs like Twitter. With this in mind, keep your social pitch under 120 characters to allow others enough space to retweet and not cut off your pitch. 4-     Pull out short, relevant facts. People gravitate to – and are more likely to share – short, easily digestible snippets of information from a story. Pull some interesting facts from your story and put them in the Quick Facts section. This section not only immediately engages your audience but also makes it easier for them to tweet these facts to their followers. 5-     Create relevant and engaging content. None of these tips will matter if you don’t start with stories that your audience actually cares about. It may sound obvious, but there’s a lot of content being promoted that isn’t interesting to anyone, let alone your customers. So start thinking like them, or, better yet, ask them what they’d like to hear about. Willingness to adapt their communications vehicles to various distribution channels will serve associations well now and in the future. Related Content Paper and Pixels for PR: Follow Beyonce’s Example  
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