Big Data: Don’t Lose Sight of the Forest for the Trees

I, for one, am sick of hearing about big data. Yes, there are many quintillions of bites of data floating around in the ether. Yes, it would be fantastic if we could use that data to become omniscient about our constituents. But the problem I encounter when talking to many associations, is that they are still using antiquated tools to collect and analyze the small and medium sets of data they are already collecting.

Many organizations spend hours downloading information into a spreadsheet, then adding formulas and calculations in a manual and error-prone process. All this to report on numbers that are outdated by the end of this process. How do you get actionable insights from outdated data?

We just released a white paper that can guide associations to optimize their business intelligence. Download “This is Not About Big Data” to learn:

This is not to say that big data is completely out of reach for associations. By all means, shoot for the stars. But let’s get the right telescope first.