Association Today

Association News You Can Use

Association Today is a blog authored by Paul Lundy that talks about the news and insights relevant to the association industry.

Marketing & Communications Planning for 2016: 5 Key Questions

Marketing & Communications Planning for 2016: 5 Key Questions
Marketing & Communications Planning for 2016: 5 Key Questions

The number of channels available for associations to use in their marketing and communications efforts only continues to grow. Members’ expectations for how and when you communicate with them have also expanded right along with the number of channels available for doing so. With so many options, it will take careful planning to determine which ones have been and will be most effective for your organization.

I like the approach to communications and marketing planning for the New Year that Cheryl Smithem of Charleston Public Relations and Design recently outlined in a post on the firm’s website. “The greatest issue is knowing where you want to take your business in the coming year. Answering this question requires honesty and truthfulness with yourself,” she wrote.

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Disruptions, Data and Determination: ASAE’s 2015 Technology Conference

Disruptions, Data and Determination: ASAE’s 2015 Technology Conference

Today we’re onsite at ASAE’s Technology Conference in Washington, DC. While we’re here, we hope that we’ll get to meet with many of you. Please stop by and check out the Fonteva Lounge (Booth #539 on the tradeshow floor). You can enter to win an Apple Watch, charge your cell phone and pick up some cool swag while relaxing and networking with colleagues.

Among other topics, you can talk with them about what you’ve learned as you traveled along the five pathways around which the conference is structured. They range from leadership and technology to the business of IT. In line with the conference theme, one pathway is devoted entirely to disruption and determining how your organization can lead technology change.

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5 Key Traits of Great Entrepreneurs from Uber's CEO

5 Key Traits of Great Entrepreneurs from Uber's CEO

Uber co-founder and CEO Travis Kalanick just made the short list of candidates for Time Magazine’s Person of the Year. Some think he deserves the honor while others don’t, and I’ll leave that debate to the plethora of pundits and social commentators who will likely offer their perspective on the matter.

However, I was intrigued by comments Kalanick made about entrepreneurship last month while addressing students and faculty at Miami Dade College. As reported by the Miami Herald’s Nancy Dahlberg, he said of entrepreneurship, “It’s a long journey and you have to push to a point where it hurts. ”

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The Get Away Plan

The Get Away Plan

“There’s too much going on right now.” “We don’t have time to stop and plan.” Perhaps, you’ve heard these expressions in the halls at your association. If you’re not careful, planning for the New Year is one of those exercises that will constantly fall off your ever growing list of things to do. It might be worth it to get away for a day to do nothing but plan.

In a post to the company’s blog, Richard D. Maher, president and CEO of Maher & Maher, a specialized change management and talent development consulting firm with offices in New Jersey and D.C., reflected on a recent trip he took to the Jersey Shore with his senior staff members. “We worked to identify growth opportunities as well as to address areas we want to improve as a Firm in 2016 and beyond,” he wrote.

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Tis the Season to Plan: 3 Strategies for Success

Tis the Season to Plan: 3 Strategies for Success

As we begin the last month of year (if not before), our thoughts usually turn to our goals and objectives, which sometimes take the form of rePlatform Solutions, for the New Year. Just as we identify our personal goals for the coming year, associations might turn their attention to the best approaches for addressing their strategic priorities in 2016.

For many organizations, focusing on upcoming goals typically means making an annual plan. As Forbes.com contributors Bill Fotsch and John Case observe in their recent post, those words—annual plan—can “just drain the energy from the room.” Why? In too many organizations, creating the annual plan is an exclusive activity reserved for senior staff at a retreat instead of an inclusive one that involves stakeholders at all levels. Instead of an exclusive exercise, Fotsch and Case recommend a more “open-book” approach to the planning process that hinges on three best practices:

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