Association Today

Association News You Can Use

Association Today is a blog authored by Paul Lundy that talks about the news and insights relevant to the association industry.

An Attitude of Gratitude: #Thankful

An Attitude of Gratitude: #Thankful

Last week, many of you probably enjoyed a traditional meal of turkey and all the fixings surrounded by family and friends. And at some of these gatherings, people took a moment to share what they were most thankful for.

This month I’ve dedicated a number of posts to exploring different ways associations can show their appreciation to staff, members, and volunteers. Many of them emphasized the importance of making “saying thanks” a regular part of how we communicate with each other rather than using these words on special occasions and holidays.

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A Time for Thanks

A Time for Thanks

As our thoughts turn to being thankful and celebrating with family and friends, we might also take a moment to thank our staff members. Some managers might think, “They know how much I appreciate them.” Others might take this view, “Why am I thanking them for doing their jobs?”

Saying thanks is not only a good way to treat employees, study after study suggests that appreciation for a job well done translates into increased productivity and overall job satisfaction. When Monster surveyed workers in the UK, 63 percent said they’d take a verbal thank-you in place of a bonus when they’d “gone the extra mile” on the job. According to an online survey conducted by the Workforce Institute at Kronos Incorporated, when asked what gives them a high sense of satisfaction at work, 55 percent of employees said receiving a "thank you" from their direct manager.

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Calling All Innovators

Calling All Innovators

“Innovation distinguishes between a leader and a follower.”
—Steve Jobs

Most organizations strive to be in the former category. I feel certain that all of our association customers want to be leaders and innovators in the professions and industries that they represent. However, the desire for innovation doesn’t make it so.

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We Gobble Up Video

We Gobble Up Video

I am a fan of associations using video to not only tell their members’ stories more effectively but to educate them about their membership benefits. I’ve written about how video influences purchasing decisions as well as which metrics are most important to measure to determine the value of videos. We use our videos to highlight the successes our customers have had using Fonteva For Associations.

Video is such a powerful channel, so I hope it’s an integral component of your overall communications plan. Consider this forecast from the Cisco Visual Networking Index:

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Three Ways to Say Thank You from the CXPA

Three Ways to Say Thank You from the CXPA

How hard is it to say, “thank you”? The answer might surprise you. Some customers feel like they don’t hear it enough.

You might have had this experience yourself. You make a purchase, and at the end of the transaction, the store’s employee hands your receipt and moves on to the next person in line. What’s missing from this scenario? A simple “thank you” might have made you even more likely to return to that store.

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