Association Today

Association News You Can Use

Association Today is a blog authored by Paul Lundy that talks about the news and insights relevant to the association industry.

Let Us Count the Ways to Repurpose Content

Let Us Count the Ways to Repurpose Content

Creating and maintaining relevant, useful content for their members is one of the most important day-to-day functions of associations. Their members rely on them as a trusted source of information that they use to stay informed and ultimately do their jobs better. Of course some content is more “popular” than others.

When members respond positively to a magazine article or blog post, have you ever thought to yourself, “I wish there was a way that we could extend the life of this content”? Extending the life of content is an important consideration that requires as much planning and strategizing as the creation of the content itself, especially since your audience’s expectations have only grown in terms of the variety of formats in which they expect to access content.

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Thanks, Team!

Thanks, Team!

“Showing appreciation is not a matter of time and intention; rather, it's a matter of priority and action.”

Lee Colan, founder of the L Group and author of Leadership Matters, made this important observation in an article he wrote for Inc.com about simple ways you can thank your team. It seems obvious that you would thank your team for a job well done. However, most employees indicate that they rarely receive recognition for their work.

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Vulnerability and Leadership: Yes, They Go Together.

Vulnerability and Leadership: Yes, They Go Together.

If you are leader in your organization, especially if you’re new in your role, you might think that vulnerability is the last trait you want to show the members of your team. Instead, you think that you need to be authoritative and take charge. In fact, you’ve decided to give the appearance of being as Teflon-like as possible.

Well, according Deb Fullerton, a partner with professional development firm PMA Philadelphia, that’s exactly what you shouldn’t do unless you want to alienate your team completely. In a recent post to PMA’s blog, Fullerton made the case that “vulnerability has a clear role to play in building trust with the people you are relying on to collaborate and problem solve with you on a daily basis.” No one expects you to have the answer to every question or the solution to every problem.

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4 Ways to Show Your Thanks

4 Ways to Show Your Thanks

“We know you have a choice when flying; thank you for flying American.” With this relatively simple slogan, American Airlines acknowledged a very important component of engaging with customers: saying thank you.

Your members have choices too. You may not be their only source for information and events highlighting their industry or profession. As such, it’s always a good idea to express your appreciation for their continued engagement with your organization.

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The Content Conundrum: Open for All or Behind the Member Wall

The Content Conundrum: Open for All or Behind the Member Wall

Most of us working in the association community would agree that content is king. Now where exactly that “king” should sit and who gets access to his throne is an entirely different matter.

With the increase in digital access to information, some association executives make a convincing argument for open access. Still others make an equally valid argument in favor of maintaining a member wall behind which the best content can be found.

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