Association Today

Association News You Can Use

Association Today is a blog authored by Paul Lundy that talks about the news and insights relevant to the association industry.

Scary Sites: 3 Reasons Members Fear Your Website

Scary Sites: 3 Reasons Members Fear Your Website

Do your association’s members find your website helpful or horrifying? Despite their best intentions, quite a few association websites leave a lot to be desired in terms of easy navigation and mobility.

In addition, if you’re engaging in any of the following practices, your members may in fact be horrified at thought of logging onto your organization’s website.

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Scary Silos: Why You Should Avoid Isolating Data

Scary Silos: Why You Should Avoid Isolating Data

Okay, let’s be honest. There’s someone on staff at your association who is maintaining his or her own database (i.e. Excel spreadsheet) rather than updating and sharing information with the entire organization.

In our experience, there are generally at least one or two staff members or departments, no matter how well-intended, that feel more comfortable keeping their data isolated from the rest of the organization. As someone who appreciates how important it is to aggregate and consolidate data, that’s just scary to me, much scarier than the ghosts and goblins we see everywhere this time of year.

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The Leadership Link: 3 Qualities You Need to Be Effective

The Leadership Link: 3 Qualities You Need to Be Effective

Leadership, specifically how effective it is within organizations, is a perennial topic of discussion for associations. Because effective leadership is so essential to their success, organizations expend significant resources identifying and developing leaders. That’s also why I’ve devoted quite a few posts to the topic. I think it’s helpful to continue sharing ideas about different perspectives on leadership.

Recently LinkedIn CEO Jeff Weiner shared his thoughts on leadership when he spoke at a conference in San Francisco. For him leadership means embodying three key qualities:

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Don’t Lose Track of Great Ideas

Don’t Lose Track of Great Ideas

How many great ideas have you, members, or staff put forward that never went anywhere? You might not even be able to remember many of them. Unfortunately, during the constant hustle and bustle at most organizations, great ideas get lost in a kind of no man’s land, never to be heard of again.

Don’t let this be the case at your association. If you don’t already have one, you might consider establishing a standard process for tracking and vetting those great ideas that may come to your association from a variety of sources.

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Making the Most of Micro-moments

Making the Most of Micro-moments

Are you there? It’s a deceivingly simple but incredibly important question that all organizations need to answer. The question of being or not being there serves as the guiding principle for Think with Google’s Micro-Moments Guide.

More and more people, including your association’s members, rely on their mobile devices for getting information or taking action. Are you there when they need you? Is your association’s brand present across all platforms?

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