Association Today

Association News You Can Use

Association Today is a blog authored by Paul Lundy that talks about the news and insights relevant to the association industry.

What does it mean to be part of the Salesforce economy?

What does it mean to be part of the Salesforce economy?

At Fonteva, we put a lot of thought into the platform we built Fonteva For Associations, our flagship software, on. We needed a platform that would provide our customers stability, reliability, and scalability, backed up by an ecosystem of software developers, administrators, consultants, and organizations that are all focused on innovation customer success.

Salesforce proves time and time again to be the best choice for our customers.

Salesforce just released a report that measures the impact of the Salesforce ecosystem, and the results are impressive. The report offers some compelling stats on the future for the cloud that re-affirm our prediction that for association software—Salesforce is the way to go.

...
Continue reading
2625 Hits

Let Me Google That for You

Let Me Google That for You

One question I like to ask when I interview job candidates is as follows:

“If I were to present you with a task you’ve never done before, and you weren’t sure how to begin, what would you do first?”

...
Continue reading
2457 Hits

A Deep Dive into Software Platforms

A Deep Dive into Software Platforms

In terms of association software, we’ve talked about how to buy it, how to get better intelligence from it, and how to use it to engage your members, but this time we wanted to dive deeper. Beneath the features and the software itself, lies the software platform. Platforms are often overlooked by business users because they are more concerned by the features available. But it is really the software platform that determines the features software developers can create, and the time it takes to produce them.

A software platform is the foundation for your software, and it provides developers the code and the language used to write the application, the database used to store data, the infrastructure and accessibility of APIs, and the ecosystem, or the other applications available on the same platform.

...
Continue reading
2754 Hits

You’re the Face, Your Members are the Heart—MM&C 2016

You’re the Face, Your Members are the Heart—MM&C 2016

This year’s ASAE’s MM&C Conference is all about the face of your organization. As members of your marketing, membership, and communication teams, you really are the face of your organization, but your members are the heart. While learning about upcoming trends and strategies for boosting your membership, spend some time thinking about the role your technology plays. Does your association software allow you to innovate? Does it allow you to “Wow” your members, but make your job easier? Stop by booth 610 during exhibit hours, and learn about association software that will help you to engage your members and boost your ROI.

Continue reading
2482 Hits

Big Data: Don’t Lose Sight of the Forest for the Trees

Big Data: Don’t Lose Sight of the Forest for the Trees

I, for one, am sick of hearing about big data. Yes, there are many quintillions of bites of data floating around in the ether. Yes, it would be fantastic if we could use that data to become omniscient about our constituents. But the problem I encounter when talking to many associations, is that they are still using antiquated tools to collect and analyze the small and medium sets of data they are already collecting.

Many organizations spend hours downloading information into a spreadsheet, then adding formulas and calculations in a manual and error-prone process. All this to report on numbers that are outdated by the end of this process. How do you get actionable insights from outdated data?

...
Continue reading
2364 Hits