Association Today

Association News You Can Use

Association Today is a blog authored by Paul Lundy that talks about the news and insights relevant to the association industry.

Driving Change and Getting Buy-In

Driving Change and Getting Buy-In

One of the biggest challenges our customers encounter when adopting a new system is getting staff on board. Without user adoption, the technology investment you’ve made is useless.

I attended Salesforce World Tour this year in Washington DC, and was able to snag a spot in one of the standing-room only sessions for nonprofits. It was great to hear some nonprofit cloud evangelists review their decision to adopt Salesforce and provide some tips for overcoming their organization’s resistance to change. Here are a few I took away from the conference.

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Personalize Engagement Tracking—Your Members Are More than Transactions

Personalize Engagement Tracking—Your Members Are More than Transactions

“Engagement is personal—only measuring transactions won’t give you a complete picture of a member’s commitment to your organization.”

—The Evolution of Member Engagement

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Becoming Fearless at digitalNow 2016

Becoming Fearless at digitalNow 2016

“There are only two ways to respond to a challenge: Fearfully, or fearlessly. What makes the difference? Information. Knowledge. Experience. Relationships.”

—digitalNow 2016

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How Associations Can Overcome Innovation Killers

How Associations Can Overcome Innovation Killers

This week, I was inspired by a recent Salesforce blog post called “The Top 10 Innovation-Killers—And How to Neutralize Them.” When Fonteva For Associations was conceptualized, we set out to build “the coolest, hardest apps in the cloud,” as Jerry, Fonteva’s co-founder, likes to say. But it was more than that. We set out to truly innovate—to create association software that was unlike anything on the market. A solution that would anticipate the needs of our customers and grow with them.

I have personally encountered each innovation killer listed on the blog. But in the interest of brevity, here are five that stood out most to me:

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Wild about Education: New TWS Partnership Generates Cost Savings for Members

Wild about Education: New TWS Partnership Generates Cost Savings for Members

As part of their missions, associations are charged with providing their members with valuable benefits. These benefits may be in the form of products or services. In some cases, members may be given access to specialized information or to special interest groups, virtual or otherwise. And while members certainly value these benefits, they really appreciate it when they are given to access to special discounts that translate to cost savings for them individually or collectively.

One of our customers, The Wildlife Society, recently announced a new member benefit that provides direct cost savings to its members. TWS members will now receive a five percent discount on tuition at American Public University as a benefit of the new strategic partnership between the two organizations.

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