Association Today

Association News You Can Use

Association Today is a blog authored by Paul Lundy that talks about the news and insights relevant to the association industry.

Brainstorms, Brands, Boards and Better Meetings: Our Top Posts of 2015

Brainstorms, Brands, Boards and Better Meetings: Our Top Posts of 2015

Happy New Year! As associations reflect on last year and solidify their plans for this one, I thought it appropriate to take a look back at some of our most read blog posts of 2015. Interestingly they focus on the issues and trends that were not only relevant then, but will continue to be so in 2016.

The most read post of 2015 talks about innovation. In our work with association customers, we’ve found that this is an area in which many of them would like to see more progress. As noted, I agreed with author Dorie Clark’s assertion that each of us as unique individuals sees the world differently from anyone else. If we trust that vision, we can innovate in our organizations.

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Clear Your Vision before You Plan

Clear Your Vision before You Plan

In the excitement that comes with looking forward to the New Year, organizations sometimes jump into planning before carefully evaluating the goals, values, and objectives that need to inform that process. The desire to simply have a plan in place can overtake the discernment it takes to step back and re-evaluate what an organization is currently doing and would like to do in the future. Recently, I came across an example of an organization that seemed to be on the right track in terms of reconsidering its mission, vision and values before planning for 2016 gets underway.

Last month the board of directors of Charlotte Pride outlined the steps they have taken to continue the organization’s strategic and sustainable growth. Charlotte Pride, an organization that brings together the largest gathering of LGBTQ people in the Carolinas, recently adopted a new mission, vision and value statements.

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Resolve to Plan Better Content: 3 RePlatform Solutions for 2016

Resolve to Plan Better Content: 3 RePlatform Solutions for 2016

It’s that time of year when most of us start thinking about our personal and professional goals. What will we do better next year than we did this year? Which bad habits will we resolve to break? And how successful will we be in adopting the good ones we believe will make us better people and professionals in 2016?

Year after year, improving health and overall wellness tops the list of rePlatform Solutions that Americans make for the New Year. I would suggest that associations apply that same principle in re-evaluating how they generate content for their members and other stakeholders. Associations generate a lot of useful content, but some pieces are better presented than others.

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The Gift of Leadership

The Gift of Leadership

At this time of year, as we carefully select holiday gifts for family, friends and colleagues, our generosity is usually at an all-time high. Many of us also donate our time or funds to support charitable organizations as well. For these reasons, the final months of year, usually late November through December, are often referred to as the season of giving.

And while it is heartwarming to see so many people engaged in giving, my thoughts turned to the most important gift association executives can give their organizations year round, generosity of spirit in leadership. In fact, to be truly effective, leadership and generosity go hand in hand.

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Setting Up Your Social Calendar for Success

Setting Up Your Social Calendar for Success

Most of us have already started adding meetings, appointments and other tasks to our calendars for next year. In most cases, those activities that get planned usually get done rather than falling into a no man’s land of things we meant to do but just didn’t get to. Unfortunately, social media sometimes falls into the latter category for too many associations.

Once you’ve established your organization’s presence on the ever-growing array of social networks/channels, you definitely need a plan and a content calendar in order to make the most of these communications. Stephen Waddington, chief engagement officer at Ketchum, recently outlined eight areas of social and digital planning for 2016 on the company’s blog. Four of them caught my attention as being particularly relevant for associations:

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