Association Today

Association News You Can Use

3 Secrets to Running Your First Association Webinar for Fun & Profit

imagesWebinars are an economical way to open a new channel to communicate your association’s message and to provide continuing education to your current and prospective members.  While free and low-cost webinar platforms are plentiful, you need to have a strategy in place to ensure that your webinar makes business sense for your association while providing meaningful information to your audience. Here are three secrets to running your first association webinar:
  • For maximum impact, recruit a thought leader who is prominent in your association or industry to headline your first webinar.  Your own association community should be a ripe recruiting ground to find just the right speaker.
  • Start a discussion about the webinar topic on your social media channels prior to the webinar.  We suggest posing controversial questions or putting a survey online for your members and other prospective attendees, who can then provide their opinions and comments during the webinar.  Be sure hashtags are used throughout the discussions for future access—you can then offer attendees the opportunity to continue the conversation online at the conclusion of the webinar.
  • Make your first webinar a two-part series.  With this strategy, you can run the first part of the webinar free of charge and provide more general information.  Then have attendees pay for part two of the webinar, covering a related topic in depth.   An additional smart element of this strategy would be to offer a discount on membership or products for participants.
Putting these three secrets to work when planning your association’s first webinar will help you get your message out for maximum reach, while benefitting your organization’s bottom line.
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Heading To Dreamforce This Year? Check Out Where We'll Be

DF13_215x269_v2The countdown to Dreamforce 2013 has begun and we are proud as well as excited to be a part of the action this year. We look forward to exhibiting in the Foundation zone and engaging with current and prospective customers from all over the world. Come join us and see what Fonteva is all about! Check out our Dreamforce page for more information. Not Registered yet? Be sure to use our discount registration code NP30013 and save $300! The rate is applicable for full-time, paid staff members at 501(c)3 nonprofit organizations. Dreamforce, with more than 1,000 expert-led sessions, ensures that you’ll get the latest product updates, get hands-on with new technologies, and get tips and tricks directly from the experts to turbo charge your current skill set. From best practices and how-to’s, to expert panels and case studies, you’ll have a great opportunity to learn how to connect to your customers in a whole new way. Remember, the sooner you buy your tickets, the sooner you can lock in the best hotels for the best prices. Here is an easy way for you and your team to justify your trip to Dreamforce. Fonteva's customers come from all over the world and from all types of organizations, and we are honored to have several of our customers speaking at Dreamforce ‘13 about their experiences working with us. We’re also thrilled to be sponsoring the big engagement bash put on by our good friends at Idealist Consulting. The bash includes an open bar, delicious eats, photo booth, DJ, and nonprofit leaders interested in the best new strategies and tools for citizen engagement. It's free, but you need to RSVP to get a wristband to get in. Click here to RSVP right now.

PS: Please note that this is for 501 (c)(3) organizations. Due to space limitations, we will accept RSVPs for nonprofit organizations first, and all other organizations will remain on a waitlist until space is confirmed. Be sure to check out the sessions below and check back as we continue to add new sessions to the list! Featured Sessions
Name: Managing Complex Member and Donor Relationships on Salesforce
Date: Wednesday, November 20
Time: 1:30 p.m. - 2:25 p.m. The NPO Engagement Bash
Date: Wednesday, November 20
Where: John Colins, 138 Minna St. San Francisco, CA 94105
Time: 7:00pm Click here to RSVP right now
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Should Association Management Cater To Tablet Users At Events?

For association management planning conferences, events and meetings, catering to attendees who are using their tablets is a huge win. Ignoring them, on the other hand, is a big mistake. A recent blog post on Velvet Chainsaw’s Midcourse Corrections blog highlights research that shows about a third of all American adults have a tablet.
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Why Association Management Should Be Optimistic About The Future Of Meetings

With swarms of baby boomers exiting the workforce and digitally addicted millennials taking their place, many association management and meeting planners fear the shift will cause the number of face-to-face business events to drop. Fortunately, two new surveys featured in an article on the Associations Now website offer hope for a bright future.
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3 Reasons Meetings Still Matter In Association Management

When it comes to business, a new report shows that face-to-face meetings are still king. An article on the Association TRENDS website discusses the report’s most noteworthy findings. Online meetings are great and can be convenient, but the ability to close a deal is still so much greater when association management can meet with someone in person.
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