Association Today

Association News You Can Use

Making the Most of Micro-moments

Making the Most of Micro-moments

Are you there? It’s a deceivingly simple but incredibly important question that all organizations need to answer. The question of being or not being there serves as the guiding principle for Think with Google’s Micro-Moments Guide.

More and more people, including your association’s members, rely on their mobile devices for getting information or taking action. Are you there when they need you? Is your association’s brand present across all platforms?

...
Continue reading
1995 Hits

Mastering Social Media: 4 Rules for Leaders

Mastering Social Media: 4 Rules for Leaders

Most of us have multiple identities online. For example, I’ve met association professionals who have both professional and personal social media profiles.

As a leader in your organization, you need to have a handle on your accounts. It’s incumbent upon you to set an example for staff members in terms of how social media can be used to leverage the association’s brand and possibly your own as well.

...
Continue reading
2144 Hits