Association Today

Association News You Can Use

Not All Apps on Salesforce Are Alike

Not All Apps on Salesforce Are Alike

Person Accounts Blog Series

Many associations who are looking for new association software have already decided that they are going to move to the cloud. Many, in fact, have decided to go with Salesforce as their CRM. But when it comes to selecting Association Management Software, their discerning process seems to end. In more than one vendor selection meeting, I have heard, “Well they’re both on Salesforce, so how can we go wrong?”

But you can go wrong!

...
Continue reading
2373 Hits

A Deep Dive into Software Platforms

A Deep Dive into Software Platforms

In terms of association software, we’ve talked about how to buy it, how to get better intelligence from it, and how to use it to engage your members, but this time we wanted to dive deeper. Beneath the features and the software itself, lies the software platform. Platforms are often overlooked by business users because they are more concerned by the features available. But it is really the software platform that determines the features software developers can create, and the time it takes to produce them.

A software platform is the foundation for your software, and it provides developers the code and the language used to write the application, the database used to store data, the infrastructure and accessibility of APIs, and the ecosystem, or the other applications available on the same platform.

...
Continue reading
2755 Hits

You’re the Face, Your Members are the Heart—MM&C 2016

You’re the Face, Your Members are the Heart—MM&C 2016

This year’s ASAE’s MM&C Conference is all about the face of your organization. As members of your marketing, membership, and communication teams, you really are the face of your organization, but your members are the heart. While learning about upcoming trends and strategies for boosting your membership, spend some time thinking about the role your technology plays. Does your association software allow you to innovate? Does it allow you to “Wow” your members, but make your job easier? Stop by booth 610 during exhibit hours, and learn about association software that will help you to engage your members and boost your ROI.

Continue reading
2482 Hits