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3 Tips for Tackling Data Management & Marketing

3 Tips for Tackling Data Management & Marketing

“Stop paying lip service to data and start actually tackling it.” Corinne Sklar’s recent post for MarketingProfs.com bears this title. And it’s a sentiment to which I can certainly relate. In our experience, some organizations talk a lot about better data management, but they do very little to make sure this actually happens. Good membership data doesn’t just materialize on its own. Associations need to put processes in place to ensure that data is well-maintained.

Good data management policies and practices are particularly important at time when marketing campaigns are only as successful as the data used to implement them. As Sklar observes, “marketers need to deliver the right message to the right customer at the right time. Without trustworthy data, that level of personalization is nearly impossible.” She offers these tips for tackling your data and setting the foundation for marketing success:

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The Get Away Plan

The Get Away Plan

“There’s too much going on right now.” “We don’t have time to stop and plan.” Perhaps, you’ve heard these expressions in the halls at your association. If you’re not careful, planning for the New Year is one of those exercises that will constantly fall off your ever growing list of things to do. It might be worth it to get away for a day to do nothing but plan.

In a post to the company’s blog, Richard D. Maher, president and CEO of Maher & Maher, a specialized change management and talent development consulting firm with offices in New Jersey and D.C., reflected on a recent trip he took to the Jersey Shore with his senior staff members. “We worked to identify growth opportunities as well as to address areas we want to improve as a Firm in 2016 and beyond,” he wrote.

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An Attitude of Gratitude: #Thankful

An Attitude of Gratitude: #Thankful

Last week, many of you probably enjoyed a traditional meal of turkey and all the fixings surrounded by family and friends. And at some of these gatherings, people took a moment to share what they were most thankful for.

This month I’ve dedicated a number of posts to exploring different ways associations can show their appreciation to staff, members, and volunteers. Many of them emphasized the importance of making “saying thanks” a regular part of how we communicate with each other rather than using these words on special occasions and holidays.

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Don’t Lose Track of Great Ideas

Don’t Lose Track of Great Ideas

How many great ideas have you, members, or staff put forward that never went anywhere? You might not even be able to remember many of them. Unfortunately, during the constant hustle and bustle at most organizations, great ideas get lost in a kind of no man’s land, never to be heard of again.

Don’t let this be the case at your association. If you don’t already have one, you might consider establishing a standard process for tracking and vetting those great ideas that may come to your association from a variety of sources.

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