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Setting Up Your Social Calendar for Success

Setting Up Your Social Calendar for Success

Most of us have already started adding meetings, appointments and other tasks to our calendars for next year. In most cases, those activities that get planned usually get done rather than falling into a no man’s land of things we meant to do but just didn’t get to. Unfortunately, social media sometimes falls into the latter category for too many associations.

Once you’ve established your organization’s presence on the ever-growing array of social networks/channels, you definitely need a plan and a content calendar in order to make the most of these communications. Stephen Waddington, chief engagement officer at Ketchum, recently outlined eight areas of social and digital planning for 2016 on the company’s blog. Four of them caught my attention as being particularly relevant for associations:

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