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Let Us Count the Ways to Repurpose Content

Let Us Count the Ways to Repurpose Content

Creating and maintaining relevant, useful content for their members is one of the most important day-to-day functions of associations. Their members rely on them as a trusted source of information that they use to stay informed and ultimately do their jobs better. Of course some content is more “popular” than others.

When members respond positively to a magazine article or blog post, have you ever thought to yourself, “I wish there was a way that we could extend the life of this content”? Extending the life of content is an important consideration that requires as much planning and strategizing as the creation of the content itself, especially since your audience’s expectations have only grown in terms of the variety of formats in which they expect to access content.

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The Content Conundrum: Open for All or Behind the Member Wall

The Content Conundrum: Open for All or Behind the Member Wall

Most of us working in the association community would agree that content is king. Now where exactly that “king” should sit and who gets access to his throne is an entirely different matter.

With the increase in digital access to information, some association executives make a convincing argument for open access. Still others make an equally valid argument in favor of maintaining a member wall behind which the best content can be found.

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