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Mastering Social Media: 4 Rules for Leaders

Mastering Social Media: 4 Rules for Leaders

Most of us have multiple identities online. For example, I’ve met association professionals who have both professional and personal social media profiles.

As a leader in your organization, you need to have a handle on your accounts. It’s incumbent upon you to set an example for staff members in terms of how social media can be used to leverage the association’s brand and possibly your own as well.

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