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You’re the Face, Your Members are the Heart—MM&C 2016

You’re the Face, Your Members are the Heart—MM&C 2016

This year’s ASAE’s MM&C Conference is all about the face of your organization. As members of your marketing, membership, and communication teams, you really are the face of your organization, but your members are the heart. While learning about upcoming trends and strategies for boosting your membership, spend some time thinking about the role your technology plays. Does your association software allow you to innovate? Does it allow you to “Wow” your members, but make your job easier? Stop by booth 610 during exhibit hours, and learn about association software that will help you to engage your members and boost your ROI.

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Becoming Fearless at digitalNow 2016

Becoming Fearless at digitalNow 2016

“There are only two ways to respond to a challenge: Fearfully, or fearlessly. What makes the difference? Information. Knowledge. Experience. Relationships.”

—digitalNow 2016

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Wild about Education: New TWS Partnership Generates Cost Savings for Members

Wild about Education: New TWS Partnership Generates Cost Savings for Members

As part of their missions, associations are charged with providing their members with valuable benefits. These benefits may be in the form of products or services. In some cases, members may be given access to specialized information or to special interest groups, virtual or otherwise. And while members certainly value these benefits, they really appreciate it when they are given to access to special discounts that translate to cost savings for them individually or collectively.

One of our customers, The Wildlife Society, recently announced a new member benefit that provides direct cost savings to its members. TWS members will now receive a five percent discount on tuition at American Public University as a benefit of the new strategic partnership between the two organizations.

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Let Us Count the Ways to Repurpose Content

Let Us Count the Ways to Repurpose Content

Creating and maintaining relevant, useful content for their members is one of the most important day-to-day functions of associations. Their members rely on them as a trusted source of information that they use to stay informed and ultimately do their jobs better. Of course some content is more “popular” than others.

When members respond positively to a magazine article or blog post, have you ever thought to yourself, “I wish there was a way that we could extend the life of this content”? Extending the life of content is an important consideration that requires as much planning and strategizing as the creation of the content itself, especially since your audience’s expectations have only grown in terms of the variety of formats in which they expect to access content.

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4 Ways to Show Your Thanks

4 Ways to Show Your Thanks

“We know you have a choice when flying; thank you for flying American.” With this relatively simple slogan, American Airlines acknowledged a very important component of engaging with customers: saying thank you.

Your members have choices too. You may not be their only source for information and events highlighting their industry or profession. As such, it’s always a good idea to express your appreciation for their continued engagement with your organization.

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Scary Sites: 3 Reasons Members Fear Your Website

Scary Sites: 3 Reasons Members Fear Your Website

Do your association’s members find your website helpful or horrifying? Despite their best intentions, quite a few association websites leave a lot to be desired in terms of easy navigation and mobility.

In addition, if you’re engaging in any of the following practices, your members may in fact be horrified at thought of logging onto your organization’s website.

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