Association Today

Association News You Can Use

How Do You Define the Cloud?

How Do You Define the Cloud?
How Do You Define the Cloud?

I have spent a lot of time explaining how the cloud works to both customers and prospects. At Fonteva, we spend our days making true cloud software. I spend so much time talking about the cloud that it’s easy to take for granted that not everyone is well versed in the ways of the cloud.

Nearly every software vendor claims to have a “cloud” solution, but very few have a real cloud. They are just “cloud washing” their on-premise software as a hosted product. Don’t let clever marketing jargon deceive you.

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Having it ALL: NASBA Website Reaches Milestone

Having it ALL: NASBA Website Reaches Milestone

Fonteva customer the National Association of State Boards of Accountancy (NASBA) recently announced reaching a milestone with a key online resource they’ve developed and improved over the last decade.

NASBA first introduced its Accountancy Licensing Library (ALL) in 2006 and then relaunched an enhanced version of the resource in 2010. The enhanced site featured a new section for accounting students and an enhanced state requirement comparison research tool as well as incorporating video. The goal was for site to be a “true portal for CPA licensing information.”

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3 Myths and Mistakes Your Association Can Avoid and Start Using the Cloud Today

3 Myths and Mistakes Your Association Can Avoid and Start Using the Cloud Today

Since Fonteva’s inception, we’ve advocated for associations adopting true cloud-based Platform Solutions. Early on it became clear that many associations simply were not educated about the cloud and all of its benefits. Six years later, we’re pleased to see that many more organizations have investigated and adopted cloud computing.

However, there are still numerous organizations that remain hesitant about moving their technology to the cloud. In a post for the company’s nonprofit technology blog, Capterra writer Hannah S. Ostroff shed some light on why this hesitancy persists. According to her, these organizations “might be holding onto some apprehensions that aren’t true.”

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New Year, New Approach, New Now: 5 Questions to Jumpstart Your Thinking

New Year, New Approach, New Now: 5 Questions to Jumpstart Your Thinking

“I love new years. I think they're a gift, an opportunity for a fresh start. They're an opportunity to pick ourselves up, dust ourselves off, and start all over again.”

—Sam Horn, Communications Consultant and Strategist

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Predictions and Planning: Content in 2016

Predictions and Planning: Content in 2016

It comes as no surprise that content will remain king in 2016. As Julia McCoy, CEO of Express Writers, observed in her recent post for Search Engine Journal, “it’s safe to say content will be every bit as hot as it is right now throughout 2016.”

McCoy also acknowledged that recognition of content as a valuable commodity alone won’t help organizations launch successful content creation strategies this year. To that end, she outlined her “content predictions” for 2016 as well as some tips to help you get ahead of the game in your content planning for this year. Here’s a quick look at two predictions and three planning tips that I thought would be particularly useful to associations.

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Resolve to Plan Better Content: 3 RePlatform Solutions for 2016

Resolve to Plan Better Content: 3 RePlatform Solutions for 2016

It’s that time of year when most of us start thinking about our personal and professional goals. What will we do better next year than we did this year? Which bad habits will we resolve to break? And how successful will we be in adopting the good ones we believe will make us better people and professionals in 2016?

Year after year, improving health and overall wellness tops the list of rePlatform Solutions that Americans make for the New Year. I would suggest that associations apply that same principle in re-evaluating how they generate content for their members and other stakeholders. Associations generate a lot of useful content, but some pieces are better presented than others.

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Setting Up Your Social Calendar for Success

Setting Up Your Social Calendar for Success

Most of us have already started adding meetings, appointments and other tasks to our calendars for next year. In most cases, those activities that get planned usually get done rather than falling into a no man’s land of things we meant to do but just didn’t get to. Unfortunately, social media sometimes falls into the latter category for too many associations.

Once you’ve established your organization’s presence on the ever-growing array of social networks/channels, you definitely need a plan and a content calendar in order to make the most of these communications. Stephen Waddington, chief engagement officer at Ketchum, recently outlined eight areas of social and digital planning for 2016 on the company’s blog. Four of them caught my attention as being particularly relevant for associations:

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The Get Away Plan

The Get Away Plan

“There’s too much going on right now.” “We don’t have time to stop and plan.” Perhaps, you’ve heard these expressions in the halls at your association. If you’re not careful, planning for the New Year is one of those exercises that will constantly fall off your ever growing list of things to do. It might be worth it to get away for a day to do nothing but plan.

In a post to the company’s blog, Richard D. Maher, president and CEO of Maher & Maher, a specialized change management and talent development consulting firm with offices in New Jersey and D.C., reflected on a recent trip he took to the Jersey Shore with his senior staff members. “We worked to identify growth opportunities as well as to address areas we want to improve as a Firm in 2016 and beyond,” he wrote.

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