Association Today

Association News You Can Use

New Year, New Career?

New Year, New Career?

Whether you’re looking to make a move internally or externally, this may be the year that you change your career path. We’re always on the lookout for prospective Fontevans who might be a good fit for our team. And we’re equally committed to advancing our current staff on their chosen career paths within our organization.

In her article for ASAE Career Headquarters, career coach Cheryl Palmer highlights five steps people can take to make themselves promotable. I think they are worth reiterating at the start of a New Year, when many associations may be re-evaluating their human resources.

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We Gobble Up Video

We Gobble Up Video

I am a fan of associations using video to not only tell their members’ stories more effectively but to educate them about their membership benefits. I’ve written about how video influences purchasing decisions as well as which metrics are most important to measure to determine the value of videos. We use our videos to highlight the successes our customers have had using Fonteva For Associations.

Video is such a powerful channel, so I hope it’s an integral component of your overall communications plan. Consider this forecast from the Cisco Visual Networking Index:

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Ideas and Innovation: You’ve Got This!

Ideas and Innovation: You’ve Got This!

If asked, how many of us would describe ourselves as innovators? Too often people with great ideas think the title of innovator is reserved for someone else.

As author and marketing strategist Dorie Clark noted in an article for Observer.com, “innovation wasn’t taught in school, so many professionals assume you can only become ‘qualified’ to innovate if you’re a professor or researcher or programming genius.”

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