As part of their missions, associations are charged with providing their members with valuable benefits. These benefits may be in the form of products or services. In some cases, members may be given access to specialized information or to special interest groups, virtual or otherwise. And while members certainly value these benefits, they really appreciate it when they are given to access to special discounts that translate to cost savings for them individually or collectively.
One of our customers, The Wildlife Society, recently announced a new member benefit that provides direct cost savings to its members. TWS members will now receive a five percent discount on tuition at American Public University as a benefit of the new strategic partnership between the two organizations.
The discount applies to any number of fish and wildlife management, environmental and even business programs, both graduate and undergraduate. The partnership gives members at all stages in their careers an excellent opportunity to enhance professional development and earn college credit, all while saving money.
TWS Chief Operating Officer Ed Thompson said, “American Public University is the first TWS Strategic Partner to create a new member benefit that will help our members save money.” According to him, taking even just one course through APU can provide members with enough savings to cover 50 percent or more of their annual membership dues.
We applaud TWS for taking this step to provide its members with such a worthwhile benefit. What’s more, I feel confident that as users of Fonteva For Associations TWS staff will have all the tools they need to track participation in this new program.
What benefits has your association put in place to help your members save money? And do you have a technology solution in place that facilitates your setting and tracking benchmarks for these products and/or services? I feel certain that your members will be wild about your efforts to save them money.