Arlington, Va., March 5, 2018 – Six years of growth and change inspired Fonteva executives to update the company’s brand to reflect the leadership position it has attained in the market. They turned to Washington, D.C.-based marketing and branding agency CHIEF for help. Their efforts paid off: the “You Power” brand strategy campaign earned a MarCom Award, and Fonteva has received positive response from customers, prospects and partners as a result of its implementation.
Presented by the Association of Marketing and Communications Professionals, the rebranding campaign won in the Strategic Communications-Marketing and Promotions category. The “You Power” tagline appears on all customer-facing collateral – including the website, print and digital advertising, and the Fonteva booth at conferences.
CHIEF designed the “You Power” brand strategy after a few initial meetings and a robust discovery process in which the creative team realized, “If you’re a Fonteva customer, you have a community, and Fonteva gives you the power to make that community the best it can be.”
About Fonteva
Fonteva is the leading provider of membership, events, and eCommerce solutions for associations and other member-based organizations. At the heart of everything Fonteva does is its quest to equip and empower its customers to meet the unique needs of their communities. By harnessing the power of the Salesforce platform, Fonteva delivers highly configurable solutions that facilitate collaboration and strengthen the bond that members have with one another and with their associations – because the stronger a community is, the more rewarding and enduring the relationships will be.
For more information, contact:
Jake Fabbri,
Senior Vice President, Marketing
+1 202-803-5199