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The Story Behind the Salesforce Tower Built with LEGO® Bricks

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Ten years ago, Fonteva was founded with a mission of bringing the power of Salesforce to the association industry. Since then, we have stayed committed to providing innovative solutions that put the success of our customers first – and the base of that success always comes back to Salesforce.

With our business built around leveraging the benefits of the #1 CRM in the world, we have successfully empowered our customers to further their missions and meet the unique needs of their communities. This formula has led to significant success for Fonteva, including a variety of recognitions:

  • #1 Independent Software Vendor (ISV) Partner for three consecutive years 
  • Recognized as a Salesforce AppExchange Premier Partner
  • Leading provider of membership and events solutions built on the Salesforce platform
  • Maintains the most popular association software platform powered by Salesforce and the highest-rated on Salesforce AppExchange and additional software review sites 
  • Inclusion in the Inc 5000 for six years straight, achieving Hall of Fame status 

However, one challenge remained. Fonteva’s co-founders discovered that the association industry wasn’t as familiar with Salesforce relative to its ubiquity in commercial markets. So how could Fonteva bridge this gap? For Fonteva’s Chief Marketing Officer Jake Fabbri, the solution was to go beyond traditional marketing tactics. 

As part of a team challenge to emphasize Fonteva’s Salesforce premier partnership in a fun and unique way, Jake worked with prominent LEGO artist Richard Paules to build a custom model of the iconic Salesforce Tower. By recreating the tallest building west of the Mississippi, Fonteva was able to successfully deploy an eye-catching symbol that truly recognizes the magnitude and importance of its relationship with Salesforce.

The final design stands at 6 feet tall and consists of over 50,000 pieces, and Jake and the Fonteva team have big plans for the model. In addition to serving as an immediate must-see by customers and partners visiting our Arlington, VA headquarters, it will also hit the road as a centerpiece of the Fonteva booth at industry trade shows. It particularly offers an opportunity to give Fonteva’s Salesforce premier partnership more visibility at shows where Salesforce may not necessarily be involved, such as the ASAE Annual Meeting & Expo.

“With Salesforce at the core of our founding vision, we’re excited to bring more visibility around our valuable partnership,” says Fabbri. “Standing tall in our office, the tower will also bring a little more Salesforce Ohana to Fonteva and the industry we serve.” 

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