Association Today

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Paul Lundy is Co-Founder and President of Fonteva, the number one cloud technology solution for associations that manage members and donors.


Paul is a veteran leader of customer-driven organizations in the US, Europe and Asia. He spent many years living and traveling abroad for The Coca-Cola Company and McCann-Erickson.


Prior to co-founding Fonteva, Paul served as Chief Marketing and Sales Officer of GlobalCrypto, an early stage cyber security company . Paul was also co-founder and Chief Marketing Officer of Marketworks, a cloud-based Fonteva eCommerce company and eBay's largest Preferred Solution Provider. Over 3,000 businesses in 37 countries used Marketworks to automate their online sales operations when Paul sold the company in 2007.


Paul holds a Bachelor degree in Journalism and Marketing. He began his career in advertising with McCann-Erickson, where he held the position of Vice-President, Account Group Director, for the US and then Europe. Subsequently, he worked as Director for The Coca-Cola Company with a primary focus on the Asia Pacific.


Paul is an active member of the nonprofit Big Brothers and Big Sisters.

Ready, Set, Resolve!

Ready, Set, Resolve!

Why wait? With just eight days left in 2014, you can start working on next year's rePlatform Solutions now. Coca Cola Company blog contributor MacKensey Lunsford recently polled several life coaches and dieticians, individuals she classified as having "more willpower than most." From that group's suggestions, Lunsford came up with a list of 5 rePlatform Solutions for people "who want to wake up to a life of better choices tomorrow."

Here they are:

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Featured Fontevan: Avinash Kamandula

Featured Fontevan: Avinash Kamandula

He's Electric

"It's been 2.5 years, and I've never looked back and thought that I made a mistake," says Fonteva Salesforce Developer Avinash (Avi) Kamandula of his decision to change career paths.

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Helpful Hints for the Holidays: An Etiquette Expert’s Advice

Helpful Hints for the Holidays: An Etiquette Expert’s Advice

Do I have to attend the office holiday party? Is exchanging gifts with co-workers required? How personal should we make our association's holiday greetings? Now that we're in the thick of the holiday season, these questions are top of mind for employees at many organizations.

Business etiquette expert Lydia Ramsey shared some helpful hints on her blog recently to help us all have a happier, hassle-free holiday season. I've summarized five of them here:

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Two, Four, Six, Eight Innovate

Two, Four, Six, Eight Innovate

Yesterday IT strategist, author, and Forbes columnist, Peter High was the opening speaker at ASAE's Technology Conference where we've been exhibiting (Stop by booth #611). High's remarks focused on "Technovation," which, simply put, is the intersection of technology and innovation to drive exceptional customer experience.

This is not unlike the approach that we ask our customers to take as we work with them to implement Fonteva For Associations. We see our primary goal—and theirs—as determining the best ways to maximize our solution to improve efficiency and ultimately enhance their members' experience.

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Let the Games Begin

Let the Games Begin

If you think that you don't have time to play games, think again. Gamification is quickly becoming synonymous with increased engagement.

Fonteva is at ASAE's Technology Conference (Booth #611) today and tomorrow where gamification will be among the variety of tech topics discussed. Later this afternoon Layla Masri, President and Co-Founder at Bean Creative, will present a learning lab on the topic of Gamification vs. Game-Based Learning.

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Featured Fontevan: Nita Ghelani

Featured Fontevan: Nita Ghelani

Let's Go Chicago!

Get ready Chi-town! The Fonteva For Associations has set up shop in your city. Nita Ghelani, Technical Architect and Senior Delivery Manager, is Fonteva's first Chicago-based team member. Nita will work with Mike Matheny on the Delivery Team to spearhead and manage the Healthcare Financial Management Association.

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Congratulations on Your Engagement!

Congratulations on Your Engagement!

"Engagement is the exchange of time and/or money for value. "
—Wes Trochlil, Founder, Effective Database Management

I found this definition of engagement that Trochlil shared in a recent post to his blog very interesting. We haven't worked with an association that doesn't want its members to be engaged, whether that means volunteering to serve on a committee, attending an event, or participating in an online community.

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App of the Month: Geopointe

App of the Month: Geopointe

Yes, there probably is an app for that, for just about anything you want to accomplish professionally and personally. But how do you know which apps are the best ones for your association?

So far this year I've highlighted several apps from the Salesforce App Exchange so that you could get a better idea of what's available and may be most useful to you in your work. The final app that I would like to highlight this year is Geopointe.

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Creating Community

Creating Community

"Built it and they will come." When it comes to online communities, they won't. Your association will need a well-thought-out strategy for recruiting members for your online community. You can't assume that they will automatically take advantage of this benefit, no matter how valuable you think it is.

In a recent article, Katie Bapple, a senior online community strategist at Socious, made this point: "New member acquisition is an important element for sustaining online customer or member community." In fact, in her view, new members for your community should be acquired at a rate equal to or greater than that of "member abandonment."

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Featured Fontevan: Shruthi Muniswamappa

Featured Fontevan: Shruthi Muniswamappa

First Impressions

"After my interview at Fonteva, I was impressed with the amount of energy and enthusiasm the interview panel displayed," said Shruthi Muniswamappa, Fonteva's first dedicated Sr. Quality Engineer.

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Show Them Some Love: 3 Ways to Make Board Members Feel Appreciated

Show Them Some Love: 3 Ways to Make Board Members Feel Appreciated

"What's that? You're too busy to let your volunteer board members know their efforts are appreciated? You might want to rethink that."

Well, I second that emotion. Freelance grant writer Allison Shirk made this important point in a blog post for Philanthropy News Digest. Your association's volunteers at all levels want to be recognized for their efforts on their behalf.

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A Method to Your Measurement: 5 Metrics to Consider

A Method to Your Measurement: 5 Metrics to Consider

"The key to tracking performance is good data. Good data comes with an investment in technology and its proper use."

William Pawlucy, CAE, founder and CEO of global management consulting firm Association Options, made this point in a recent article. And I couldn't agree more.

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A Gathering of Giving

A Gathering of Giving

Today marks the 3rd observance of Giving Tuesday, a global day dedicated to giving back. Founded by New York's 92nd Street Y in partnership with the United Nations Foundation, Giving Tuesday is quickly becoming a cornerstone in the nonprofit community. To date 10,000 organizations worldwide have participated in this global movement.

Much of the activity today will be focused on fundraising. Organizations hope that after Black Friday and Cyber Monday, you have funds left over that you can allocate towards supporting their efforts. You may have already received emails from organizations that you support soliciting a special gift in observance of Giving Tuesday.

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Who’s Who Wednesday: Claire Moore

Who’s Who Wednesday: Claire Moore

Throughout 2014, we've been giving the blogosphere the opportunity to get to know our clients better. To that end, we introduced a monthly feature, Who's Who Wednesday.

This month we're pleased to introduce you to Claire Moore, chief operating officer for the International Carwash Association in Chicago. ICA is the nonprofit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. Moore began her career at ICA almost 11 years ago.

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Opening Up Your Lines of Gratification

Opening Up Your Lines of Gratification

Is it fame and fortune? Or perhaps it's influence and insight? What makes you excited to go to work every day? Initially, these questions might make you chuckle, but answering them is key to understanding your personal lines of gratification, which world-renowned cardiothoracic surgeon Dr. Robert J. Cerfolio believes serve as the foundation for helping us stick to self-improvement goals.

Known as the Michael Jordan of lung surgery, Dr. Cerfolio believes "there are many kinds of lines of gratification." According to him, "for some, they're the number of zeroes in their bank statement; for others, the curves of their muscles after they leave the gym."

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Featured Fontevan: Gabriel Rholl

Featured Fontevan: Gabriel Rholl

He Wants the Daily Double

Answer: Technology tester, trivia master, and teacher
Question: Who is Gabriel Rholl?

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BMFs, Best Board Members Forever?

BMFs, Best Board Members Forever?

Most people accept the call to serve on nonprofit boards with the best of intentions. They fully intend to fulfill all the duties and responsibilities that come with the job. Even so, it's important to "remind" board members of key expectations so that they understand the strategic nature of their roles.

Too often the focus ends up weighing so heavily on administrative processes, risk assessment, and preventing liability that board members don't have as much opportunity to bring true value to the organizations that they serve.

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Show Some Appreciation: 3 Ways to Recognize Volunteers

Show Some Appreciation: 3 Ways to Recognize Volunteers

You really can't express your "thanks" enough for the hard work your association's volunteers do on your behalf. Depending on the size and scope of your organization, they may have smaller or larger roles to play in helping you carry out your mission. But I don't know of a nonprofit organization that doesn't rely on volunteers for something.

Unfortunately, their contributions sometimes go unnoticed or rewarded. They may not be in it for the applause; but all of us like to be recognized and appreciated for our efforts. A post on Engaging Volunteers, the VolunteerMatch blog for organizations that recruit and partner with volunteers to reach their missions, highlighted several ways to recognize volunteers. I would like to draw your attention to three that I found worthwhile.

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Getting Comfortable with Social Media: Lessons from Librarians

Getting Comfortable with Social Media: Lessons from Librarians

In recent years, there's been some effort in almost every sector to evaluate the relevance of social media. Through this process, most professionals have come to the realization that social media is not a passing phase; it's here to stay.

It turns out librarians are no different in this regard. They, as much as or more so than other groups, have had to learn how to navigate an increasingly digital climate that has changed their traditional roles considerably.

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Featured Fontevan: Mike Matheny

Featured Fontevan: Mike Matheny

Managing Expectations

"Whether I was working for an association using software to improve an internal process or working directly for a software vendor managing the implementation of a new AMS solution, making sure everyone had the right expectations was critical," said Mike Matheny, Fonteva's Director of Enterprise Delivery and Acting Director of Customer Success.

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