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Friends and Followers Make Great Colleagues

enterprise-social-networkingGiven the amount time people – including your association’s staff members –spend using social media, employers in all sectors are eager to find a means for harnessing this level of engagement to their benefit in the workplace. Enterprise social networks may be the answer. In the simplest terms, an ESN is an internal workplace that streamlines communication among co-workers. Deloitte predicted that 90 percent of Fortune 500 companies would have fully or partially implemented ESNs by the end of last year.  ESNs are being identified as ways to give employees a sense of online community and establish connections between departments, especially within larger organizations. According to new research from Frost & Sullivan, the number of full-suite enterprise social media subscribers is expected to rise from 208 million in 2013 to 535 million in 2018. For example, Macy’s uses Tibbr, which has a profile layout similar to Facebook where employees can list interests and past projects. T-Mobile uses Jive, a mobile-ready ESN with profile functions that allow users to make recommendations and identify profiles of people they should get know within their companies based on shared interests and related areas of expertise. The Frost & Sullivan research also indicates that the benefit of enhancing business operations through social channels has begun to appeal to decision-makers. Frost & Sullivan also note that “the need to improve communications and collaboration in workplace to increase employee engagement, accelerate decision-making and boost overall productivity is driving the global enterprise social networking market.” Would an ESN make your association more collaborative and efficient? It could be time to start asking that very question. Here at Fonteva we value the sharing of information among our team members above all else. Technology tools geared towards this aim seem like a good step forward for all organizations.  
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