Association Today

Association News You Can Use

Get Schooled on the Benefits of Data Journalism

Get Schooled on the Benefits of Data Journalism

A picture may be worth a thousand words, but a well-designed, data driven infographic could be worth even more to your association. If like most organizations you’ve invested in some form of content marketing, you might want to amplify your focus on data journalism.

As researcher and author Alexandra Samuel points out in her recent article for The Harvard Business Review, data is the next big think in content marketing. Samuel observes that “even as companies have embraced their new role as content creators, they’ve largely missed out on one of the hottest trends in the world of traditional media: data journalism.” Her definition of data journalism is a form of reporting that “draws on the growing availability of data sets and data analysis tools to uncover and tell stories.”

...
Continue reading
2247 Hits