International Carwash Association - Case Study

International Carwash Association serves members by elevating the Industry

Staff is free to focus on benefits for the broader industry

Membership
renewal
rates have increased

Reporting can be outsourced to staff without technical background

ICA can
expand events
beyond the US

The International Carwash Association (ICA) is the voice of the retail and supply segments of the professional car wash industry in North America and around the globe. ICA’s members represent more than 15,000 car washes in nearly two dozen countries, but the association’s staff is small, with roughly five full-time employees.

This small but mighty team produces the world’s largest car wash trade shows and conventions in North America and Europe, administers the industry’s leading environmental recognition program, publishes the preferred source of information for the car wash business leaders, and provides a tool for car wash operators to benchmark and compare their business results.

The Challenge

The ICA, like many associations looking to grow their membership base, was looking for a flexible, scalable membership management solution that would help to reduce their 25% member churn rate and allow them to truly become an international association. With few staff members, abundant manual business processes, and complicated reporting structures, ICA’s executives often had to spend substantial time and effort on administrative tasks like processing invoices or working on payment and fulfillment. With inefficient, legacy association software, the ICA was unable to focus on their strategy for growing the business. ICA was able to automate previously manual tasks through Fonteva and empower members to manage their payments online. Invoicing and membership renewal was automated, and reporting was streamlined. For the first time, ICA could rely on their member data and gather business insights from meaningful reports and dashboards. The global and mobile capabilities allowed them to expand their reach and offer a European tradeshow. With all the time staff saved, they were able to spend time strategizing and serve the broader carwash industry.

The Bottom Line

Membership Management Native to Salesforce

ICA knew they wanted a cloud-based solution to replace their on-premises software. Maintaining the legacy database took valuable time away from their members. Selecting Fonteva Membership, 100% native to Salesforce, allowed ICA to not only outsource their software upkeep and maintenance, but it gave them access to Salesforce’s ecosystem of 3rd party applications and tools.

ICA was able to automate previously manual tasks through Fonteva and empower members to manage their payments online. Invoicing and membership renewal was automated, and reporting was streamlined. For the first time, ICA could rely on their member data and gather business insights from meaningful reports and dashboards. The global and mobile capabilities allowed them to expand their reach and offer a European tradeshow. With all the time staff saved, they were able to spend time strategizing and serve the broader carwash industry.

“Fonteva is developing one of the best platforms in this space… it has all the things we need, with the benefit of being built on the global leader of CRM.”

Matt DeWolf, Director of Marketing, ICA

Learn More about Fonteva Solutions

Membership

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Events

Fonteva Events leverages powerful Salesforce® insights to streamline your entire event management process – from online registration to agendas and logistics.

Communities

Fonteva Communities is packed with the features you need to optimize your self-service member portal, including access to unique microsites and customizable directories.

eCommerce

Fonteva eCommerce makes it easy to manage multiple business units, create an Estore, and handle all of your revenue accounting needs in one complete package.

Mobile

Manage events from the palm of your hand with Fonteva Mobile, our latest solution filled with intuitive features including advanced scheduling and real-time attendee insights.