British Institute of Radiology (BIR) - Case Study | Fonteva
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British Institute of Radiology

Fonteva provided a reliable, modern association software platform to the British Institute of Radiology, delivering it the flexibility, deep functionality, and world-class member experience it needed to pursue its long-term goals as part of its broader digital transformation strategy.

The British Institute of Radiology (BIR) is the oldest radiological society in the world and is a leading interdisciplinary member organization for doctors and physiologists in the United Kingdom, providing educational events, industry publications, and continuing educational opportunities to its nearly 3,000 active members.

Key Results

Now supports
easy customer payments with
online direct debit

Customer service tickets have plummeted from dozens to nearly none

Updated member portal that is intuitive, modern, and reliable

The Challenge

Good doctors never accept “I can’t” as an answer. And the same goes for the membership organizations that represent them, like the British Institute of Radiology.

BIR was hearing “I can’t” too often from its legacy association software. From not being able to accept online direct debit, to an outdated and unimpressive portal experience that didn’t even let users update their own accounts, to a login system so buggy it kept BIR’s team wasting hours on the phone answering basic troubleshooting questions each and every day, BIR’s old software was struggling just to keep the lights on, let alone serve as an enabler to BIR’s strategic goals.

With forward-looking plans and a historic organization worthy of a world-class membership experience, BIR turned to Fonteva.

How the Fonteva Platform Supports BIR Staff

Jacqueline Fowler, CEO of the British Institute of Radiology, covers how the Fonteva Platform’s flexible, user-friendly design supports staff and enhances business processes.

The Solution

Fonteva started by working closely with BIR to take the time to understand its unique requirements, specific membership goals, and special regulations pertinent to the medical industry. Then, it hit the ground running with Fonteva’s association software platform.

The Fonteva Platform provided BIR with the robust, flexible, forward-looking association software it demanded. The world’s leading Salesforce®-based association software platform, the Fonteva Platform brings together the powerful functionality and custom configuration of Salesforce® with the unique and industry-specific communication, e-commerce, and reporting dashboards membership associations like BIR need.

“Salesforce and the Fonteva Platform proved to us that we could be creative. Now, I can say to my team, ‘Just tell me what you need. What are the requirements?’ And we can develop it.”

Jane Moynihan, Membership and Data Manager, British Institute of Radiology

The Bottom Line

Thanks to the built-in tools of the Fonteva Platform and the unrivaled depth of the comprehensive Salesforce® AppExchange ecosystem, BIR now supports easy customer payments with online direct debit, no-hassle self-service account changes, and its members are enjoying all-new value-adding experiences and access to resources like online learning platforms, educational video libraries, and industry publications.

“We can focus on the things that really matter to our members with proactive engagement,” Moynihan says, “instead of fighting fires.”

That’s because since BIR went live with the Fonteva Platform, customer service tickets have “plummeted” from dozens each day to “nearly never.”

“The portal’s not buggy anymore. It’s slick. It’s modern. It’s reliable. It works,” explains Moynihan.

And with all that extra productivity, BIR is free to pursue its largest and most innovative strategic goals for the future.

“That attitude of progression is what impresses me about Fonteva. The whole team is keen to keep doing new things and moving forward,” Moynihan says. “It allows us to keep thinking strategically.”

Improving the membership health of one of the world’s oldest medical societies? That’s an association management check-up, brought to you by Fonteva.

Learn More about the Fonteva Solutions used by BIR

Membership

Fonteva Membership has the features associations require to develop and nurture relationships, manage events, measure engagement, drive collaboration, and achieve their mission.

Events

Fonteva Events is an enterprise event management software powered by Salesforce®. From online registration to agendas and planning logistics, Fonteva Events works seamlessly with your event operation.

Communities

Fonteva Communities provides everything associations need to deliver their self-service member portal. With Fonteva, associations get the ability to create online directories, public and private member communities, and unique microsites, all mobile ready with single-sign-on (SSO).

eCommerce

Fonteva eCommerce provides full revenue accounting in one complete package. Manage multiple business units, create an eStore to sell anything, and handle all revenue accounting needs such as sales orders, invoices, and refunds.

Membership

Fonteva Membership has the features associations
require to develop and nurture relationships,
manage events, measure engagement,
drive collaboration, and achieve
their mission.

Events

Fonteva Events is an enterprise event management software
powered by Salesforce®. From online registration to agendas
and planning logistics, Fonteva Events works
seamlessly with your event operation.

Communities

Fonteva Communities provides everything associations need to deliver their self-service member portal. With Fonteva, associations get the ability to create online directories, public and private member communities, and unique microsites, all mobile ready with single-sign-on (SSO).

eCommerce

Fonteva eCommerce provides full revenue accounting in one
complete package. Manage multiple business units, create an
eStore to sell anything, and handle all revenue accounting
needs such as sales orders, invoices,
and refunds.