International Carwash Association - Case Study | Fonteva
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International Carwash Association serves members by elevating the Industry

Staff is free to focus on benefits for the broader industry

Membership
renewal
rates have increased

Reporting can be outsourced to staff without technical background

ICA can
expand events
beyond the US

The International Carwash Association (ICA) is the voice of the retail and supply segments of the professional car wash industry in North America and around the globe. ICA’s members represent more than 15,000 car washes in nearly two dozen countries, but the association’s staff is small, with roughly five full-time employees.

This small but mighty team produces the world’s largest car wash trade shows and conventions in North America and Europe, administers the industry’s leading environmental recognition program, publishes the preferred source of information for the car wash business leaders, and provides a tool for car wash operators to benchmark and compare their business results.

The Challenge

The ICA, like many associations looking to grow their membership base, was looking for a flexible, scalable membership management solution that would help to reduce their 25% member churn rate and allow them to truly become an international association. With few staff members, abundant manual business processes, and complicated reporting structures, ICA’s executives often had to spend substantial time and effort on administrative tasks like processing invoices or working on payment and fulfillment. With inefficient, legacy association software, the ICA was unable to focus on their strategy for growing the business.

The Bottom Line

Membership Management Native to Salesforce

ICA knew they wanted a cloud-based solution to replace their on-premises software. Maintaining the legacy database took valuable time away from their members. Selecting Fonteva Membership, 100% native to Salesforce, allowed ICA to not only outsource their software upkeep and maintenance, but it gave them access to Salesforce’s ecosystem of 3rd party applications and tools.

ICA was able to automate previously manual tasks through Fonteva and empower members to manage their payments online. Invoicing and membership renewal was automated, and reporting was streamlined. For the first time, ICA could rely on their member data and gather business insights from meaningful reports and dashboards. The global and mobile capabilities allowed them to expand their reach and offer a European tradeshow. With all the time staff saved, they were able to spend time strategizing and serve the broader carwash industry.

“Fonteva is developing one of the best platforms in this space… it has all the things we need, with the benefit of being built on the global leader of CRM.”
Matt DeWolf, Director of Marketing, ICA

Learn More about the Fonteva Solutions Used by ICA

Membership

Fonteva Membership has the features associations require to develop and nurture relationships, manage events, measure engagement, drive collaboration, and achieve their mission.

Events

Fonteva Events is an enterprise event management software powered by Salesforce®. From online registration to agendas and planning logistics, Fonteva Events works seamlessly with your event operation.

Communities

Fonteva Communities provides everything associations need to deliver their self-service member portal. With Fonteva, associations get the ability to create online directories, public and private member communities, and unique microsites, all mobile ready with single-sign-on (SSO).

eCommerce

Fonteva eCommerce provides full revenue accounting in one complete package. Manage multiple business units, create an eStore to sell anything, and handle all revenue accounting needs such as sales orders, invoices, and refunds.

Membership

Fonteva Membership has the features associations
require to develop and nurture relationships,
manage events, measure engagement,
drive collaboration, and achieve
their mission.

Events

Fonteva Events is an enterprise event management software powered by Salesforce®. From online registration to agendas and planning logistics, Fonteva Events works seamlessly with your event operation.

Communities

Fonteva Communities provides everything associations need to deliver their self-service member portal. With Fonteva, associations get the ability to create online directories, public and private member communities, and unique microsites, all mobile ready with single-sign-on (SSO).

eCommerce

Fonteva eCommerce provides full revenue accounting in one
complete package. Manage multiple business units, create an
eStore to sell anything, and handle all revenue accounting
needs such as sales orders, invoices,
and refunds.